Manushi Chhillar

Overview

Manushi Chhillar is a verified Indian content creator making waves primarily on Instagram, where she boasts over 10.9 million followers. While she also has a presence on YouTube, her Instagram reigns supreme as her main stage. Her global reach places her among the top creators worldwide, holding a rank of #36,418 globally. Manushi’s content touches on a variety of themes, showcasing her diverse interests and talents.

Performance At A Glance

While Manushi has a massive following, she's experiencing a slight dip in growth, currently at -0.19% over the last 30 days. Don't let that fool you, though! She still commands a huge audience and holds impressive rankings both globally and within India (ranked #4,128). Her fans are pretty engaged, with an average engagement rate of 0.72%, which is solid. Her CreatorDB score is 38/100, indicating there's still room to boost her overall performance and impact.

What They Create

Manushi's content mix is diverse! You'll find everything from short, snappy YouTube Shorts to longer-form videos and engaging Instagram posts and Reels. She dips her toes into Bollywood music, sometimes explores law enforcement topics (likely from a global perspective and potentially related to social issues), and even dabbles in mobile gaming. One of her recent YouTube videos, "Dil Kehta hy: #JudicialStudio #JudicialUniversityofMexico #MuhammadMustansarZia #Singapore", garnered over 4,000 views. Her content sometimes leans into sharing shorter, more personal insights, as seen in her YouTube Shorts.

Why They're Great & Where They Can Grow

Manushi excels at leveraging her large platform to explore diverse themes. Her ability to touch on different subjects – from entertainment to social issues – shows a willingness to engage with a broader audience. An exciting opportunity for Manushi could be to lean further into collaborations with other creators to cross-promote content and reach new audiences. Another area to explore might be consistent content pillars to provide predictability and attract a core fanbase.

Bottom Line

For brands looking to partner with a creator with a large Indian audience and a passion for diverse content, Manushi Chhillar is a strong contender. Manushi could boost her engagement by focusing on content that sparks conversations and encourages interaction in the comments.