Overview

FIBA Basketball is your go-to source for all things international basketball, bringing the excitement of the sport to nearly 10 million followers across TikTok, Instagram, and YouTube. Based in Switzerland and speaking to a global English-speaking audience, FIBA excels at capturing the thrill of the game with electrifying highlights and engaging content. While their primary focus is on TikTok, where they dominate, they’re also expanding their reach on other platforms. Currently ranked among the top 100% of creators globally and in Switzerland, FIBA is a major player in the world of sports content.

Performance At A Glance

FIBA's audience is massive, sitting just shy of 10 million followers. While their growth has been relatively stable in the last few months, they've still added thousands of new fans. Ranking in the top percentage of creators worldwide and within their country shows their established presence. Their average engagement rate of 2.11% means their fans are actively liking, commenting, and sharing their content. CreatorDB gives them a score of 57/100, indicating there's room to optimize their strategy and further boost their content's impact.

What They Create

FIBA's content is all about showcasing the best moments in basketball. They create a mix of content across platforms. On YouTube, you’ll find a collection of longer videos and shorts, while Instagram features a mix of posts and reels. However, their TikTok channel is where they really shine, posting short, punchy videos that capture the essence of the game. A recent TikTok short, "Jumped over three… and took everyone down 😅 Via: FIBA3x3 #3x3Basketball," racked up over 32,000 views, proving their ability to capture viral moments. Similarly, the "Carmelo Anthony’s bowling pass to Kobe Bryant is crazy 🤌🎳 #AmeriCup" short shows they can also tap into nostalgia and iconic moments. Their content stands out because it's fast-paced, visually engaging, and filled with incredible athletic feats.

Why They're Great & Where They Can Grow

FIBA excels at delivering high-impact highlights, leveraging nostalgia to connect with fans, and capitalizing on trending sports moments. Opportunities exist to further optimize their content for YouTube, especially with longer-form videos that delve deeper into player stories or game analysis. Exploring collaborations with basketball influencers or players could also significantly expand their reach and appeal.

Bottom Line

For brands looking to connect with a passionate basketball audience, FIBA Basketball is an excellent partner. FIBA could also consider diversifying their content formats to boost their CreatorDB score and engagement, perhaps through interactive polls or Q&A sessions.