Bailey Sarian

Overview

Meet Bailey Sarian, the charismatic queen of "Murder Mystery & Makeup"! She's built a massive following of over 14 million across YouTube, Instagram, and TikTok by blending her love for true crime with her passion for beauty. Bailey's unique blend of storytelling and makeup tutorials has captivated audiences worldwide, making her a standout creator in the beauty and true crime spaces. While ranking within the top 100% of creators globally at #52,316, her impact is undeniable. She's not just applying eyeshadow; she's delivering compelling narratives that keep viewers hooked.

Performance At A Glance

Bailey's fanbase is not only huge but also actively growing! She's currently growing at a rate of 0.82% monthly, showing a steady climb in popularity. Her content resonates strongly with her audience, resulting in an impressive average engagement rate of 3.69%. This means her fans are super engaged with her videos, leaving likes and comments. While she ranks in the top 100% of creators globally, within the US, she holds a rank of #9,059, and #22,058 among English-speaking creators. Her CreatorDB score of 78/100 reflects her overall strong performance and influence as a content creator.

What They Create

Bailey's content is a fascinating mix of beauty tutorials and true crime storytelling. She primarily creates videos on YouTube, ranging from long-form murder mystery breakdowns to shorter YouTube Shorts. You'll also find her engaging with her audience on Instagram with posts and Reels, and occasionally on TikTok.

One of her recent YouTube videos, "The Truth is More Terrifying: 4 Twisted Conspiracies," garnered over 124,000 views, showcasing her ability to captivate audiences with chilling narratives. On the shorter side, "Becoming the Deadpool killer - a daring escape and face tattoos" grabbed over 35,000 views on YouTube shorts. Bailey's knack for combining makeup with gripping stories makes her content stand out.

Why They're Great & Where They Can Grow

Bailey's strengths lie in her unique niche, her engaging storytelling, and her ability to connect with her audience on a personal level. She's built a brand around her personality, making her incredibly relatable and authentic.

Looking ahead, Bailey could explore more collaborative opportunities with other creators in the true crime or beauty spaces, potentially expanding her reach and introducing her content to new audiences. Also, she could leverage her Instagram and TikTok more to promote her longer-form YouTube content.

Bottom Line

For brands, Bailey Sarian offers a unique opportunity to reach a highly engaged audience interested in both beauty and true crime. For Bailey, doubling down on cross-platform promotion and collaborations could be key to further growth and solidifying her position as a leading content creator.