Nandu Andrade

Overview

Nandu Andrade is a Brazilian content creator who's bringing a taste of lifestyle, particularly how-to and style, to over 4 million followers! Verified on both YouTube and Instagram, Nandu primarily shines on YouTube, where she shares recipes, lifestyle tips, and personal stories in Portuguese. While her global ranking places her in the top 97% of creators, and top 95% in Brazil and for Portuguese-speaking creators, she still has room to grow and connect with even more people! She's definitely got a knack for creating content that resonates with her audience.

Performance At A Glance

Nandu's audience is a strong 4 million+, and they're steadily growing! While the 7-day growth is flat, she's seen a nearly half-percent increase in the last 30 days, and over 2% growth in the last 90 days, which shows consistent upward momentum. Her fans are super engaged with her content, averaging a solid 4.70% engagement rate. CreatorDB gives her a score of 65/100, which indicates a good foundation with room to optimize her strategy for even better results.

What They Create

Nandu creates a variety of content, primarily focusing on food and lifestyle. You'll find her sharing delicious recipes and cooking tips, as well as personal blog-style content. She mainly creates YouTube videos (240!), but also uses Instagram posts (27) and Reels (12) to connect with her audience. One of her recent hits, "A MELHOR LENTILHA PARA A VIRADA DE ANO" (The Best Lentils for New Year's Eve), racked up over 32,000 views, showing her audience is definitely interested in her culinary expertise. Another video, "Bakery-Style Chocolate Cookies," had an impressive 14.74% engagement rate, proving that her audience loves her baking recipes! Nandu's content stands out because it's relatable, practical, and delivered with a personal touch.

Why They're Great & Where They Can Grow

Nandu's got a few things going for her. She's really good at creating engaging recipe content, connecting with her audience through personal storytelling, and maintaining a consistent presence across platforms. An exciting opportunity for Nandu would be to leverage YouTube Shorts more consistently to reach a wider audience. Cross-promoting her YouTube content more strategically on Instagram could also boost her viewership.

Bottom Line

Nandu Andrade is a creator with a solid following and high engagement. Brands looking for a Portuguese-speaking influencer in the food and lifestyle space should definitely consider partnering with her. For Nandu, focusing on short-form content and consistent cross-promotion could be a game-changer.