Overview

JAH is a Japanese-speaking creator based in the USA who's carved out a fantastic niche for themselves in the gaming world, especially on Instagram. Verified and boasting over 6 million followers, JAH blends sports enthusiasm with a love for gaming, creating content that resonates with a wide audience. While their global ranking is impressive, placing them in the top 99% of creators at #272,645, their unique blend of content and cultural perspective makes them a standout voice. They’re not just playing games; they’re building a community.

Performance At A Glance

JAH’s audience is HUGE – over 6 million strong! While their growth is steady at 0.31% over the last 30 days, there's definitely room to boost that further. Their country ranking is solid at #1,559 in the USA, and their language ranking is also in the top 99% at #1,023. Their fans are super engaged with their content, showing an average engagement rate of 1.78% – that's pretty darn good! CreatorDB gives them a score of 87/100, which means they're doing a lot right in terms of content quality and audience appeal.

What They Create

JAH's content is a delightful mix! They're big on gaming, with a focus on "Let's Play" videos, casual gaming, and variety gaming. They also throw in some fun compilation videos and even sprinkle in some adorable dog content! They have a significant presence on YouTube, with 125 videos and 7 Shorts, but they're clearly prioritizing Instagram, where they share 18 posts and 12 Reels. One of their recent YouTube videos, "【ゆっくり実況】13人コラボ完結!!マリオカートWORLDに幸あれ!!【#ゆっくり実況者祭】【酒桜視点】" (a Mario Kart collaboration), racked up over 375,000 views with a strong 3.47% engagement rate. Their content stands out because of the "Yukkuri Jikkyou" style, which involves using voice synthesizer software to create distinct character voices, adding a unique and humorous flair to their gameplay commentary.

Why They're Great & Where They Can Grow

JAH excels at creating engaging gaming content with a unique Japanese flair. Their consistent upload schedule and dedication to the "Yukkuri Jikkyou" style has built a loyal following. They're also great at leveraging collaborations, as shown by the successful Mario Kart video. An exciting opportunity could be to create more short-form content specifically tailored for Instagram Reels, focusing on trending audio and challenges to further boost visibility. Cross-promoting their Instagram Reels on YouTube Shorts could also bridge their audience across platforms.

Bottom Line

For brands looking to tap into a large, engaged, and culturally diverse gaming audience, JAH is a fantastic partner. JAH could consider experimenting with different content formats on Instagram (like Guides) to diversify their offerings and further solidify their position as a leading gaming creator.