Sidhu Moosewala (ਮੂਸੇ ਆਲਾ)

Overview

Sidhu Moosewala, known as ਮੂਸੇ ਆਲਾ to his fans, is a major player in the digital world, commanding a massive following of nearly 25 million on Instagram. While he's active on both YouTube and Instagram, his Instagram presence is where he truly shines. As a top-ranking creator, placing at #14,323 globally and #3 in Canada, Sidhu is reaching a huge audience with his unique blend of artistry and animation, all delivered in Spanish. He’s not just creating content, he's building a global community!

Performance At A Glance

Sidhu's audience is huge and still growing! They're expanding at a healthy pace, with a nearly 1% increase in followers just in the last month. Globally, they're in the top tier of creators, and within Canada, they're a real force to be reckoned with. What's even more impressive is how engaged his fans are. With an average engagement rate of over 9%, his community isn't just passively watching – they're actively liking, commenting, and sharing. Their CreatorDB score of 76/100 shows they're doing a lot right!

What They Create

Sidhu's content primarily falls into the categories of "Artist" and "Film & Animation," offering a diverse mix of videos and shorts. While they have a good number of YouTube videos and shorts, their main focus seems to be on Instagram posts and Reels. A recent example of their short-form content is "LOONEY TUNES PRESENTA: ¡SIMPLIFICANDO LOS DEPORTES! PATINAJE ARTÍSTICO #shorts" which simplifies figure skating in a fun way. Another highlight is "¡Todos a bordo del tren de los bocadillos! 🍙🚂 | Tom y Jerry Gokko | @WB Kids Latino", where Tom and Jerry embark on a snack-filled adventure. Sidhu's content stands out because it's family-friendly, often featuring well-known cartoon characters translated into Spanish, making it accessible and engaging for a wide audience.

Why They're Great & Where They Can Grow

Sidhu is fantastic at leveraging popular animated characters to create relatable and engaging content for a Spanish-speaking audience. They also excel at creating short-form videos that are perfect for capturing attention on platforms like Instagram and YouTube Shorts. One area of opportunity could be exploring more original content ideas alongside the licensed animation, potentially showcasing his own artistic talents. Another could be leveraging their strong Canadian ranking to target more collaborations with other Canadian creators.

Bottom Line

For brands targeting a large, engaged Spanish-speaking audience, particularly families, Sidhu Moosewala is a fantastic partner. For Sidhu, continuing to experiment with different content formats and collaborations could unlock even greater growth and solidify their position as a top creator!