Alec Benjamin

Overview

Alec Benjamin is a singer-songwriter captivating millions with his heartfelt lyrics and unique storytelling. Primarily known for his presence on YouTube, where he boasts a massive following of over 12.5 million subscribers, Alec's music resonates deeply with listeners across the globe. While holding a global ranking of #46,259, Alec's personal touch and relatable narratives help him stand out in a crowded music scene. He shares his music, personal vlogs, and engaging content that keeps his fans coming back for more.

Performance At A Glance

Alec Benjamin has a huge audience, but his growth is currently relatively slow, hovering around 0.02% over the last month. While his global and country rankings are in the top 100%, suggesting room for improvement, his fans are super engaged with his content! With an average engagement rate of 8.74%, it's clear his audience is actively listening and interacting. His CreatorDB score of 75/100 indicates a solid overall performance, suggesting he's doing many things right in terms of consistency and engagement.

What They Create

Alec's content is a mix of official music videos, lyric videos, vlogs, and shorter, engaging clips across YouTube, Instagram, and TikTok. He posts on YouTube primarily, with videos and Shorts. On Instagram he uses posts and reels and on TikTok he posts videos. Looking at recent content, his official lyric video for "Pretending" is performing well with over 285,000 views, while his YouTube Shorts, like the one about "gacha," offer a glimpse into his creative process and connect with his audience on a more personal level. His strength lies in delivering authentic content that showcases both his musical talent and his personality.

Why They're Great & Where They Can Grow

Alec's storytelling through music is a major strength. His authenticity and relatable lyrics resonate with a wide audience. Furthermore, his active engagement across multiple platforms keeps him connected to his fans. An exciting opportunity for Alec could be collaborations with other artists or creators, especially on platforms like TikTok, to tap into new audiences. He could also explore interactive content, like Q&A sessions or behind-the-scenes glimpses into his songwriting process, to further boost engagement.

Bottom Line

For brands, Alec Benjamin offers access to a highly engaged and loyal audience, making him a valuable partner for authentic collaborations within the music and lifestyle spaces. For Alec, focusing on consistent content creation across all platforms, especially incorporating trending sounds and challenges on TikTok, could help accelerate growth and reach an even wider audience.