Frank Michael Smith

Overview

Frank Michael Smith is making waves in the digital world, particularly on TikTok, where he boasts a massive following of over 3.2 million! He's carving out a niche for himself by blending shopping & retail content with the high-energy world of sports. Think hype videos meets product reviews - it's a unique combo that's clearly resonating with his audience. While his global ranking puts him in the top 99% of creators (around #86,896), there's always room to climb even higher!

Performance At A Glance

While Frank's follower count is impressive, his growth has stalled recently, showing 0% growth across the board. This could be a sign to shake things up! Despite the stalled growth, his current audience is seriously engaged, with an average engagement rate of 8.71%. That means his fans are liking, commenting, and sharing his content. Frank's CreatorDB score is a solid 82 out of 100, indicating strong overall performance and potential. He's also ranking in the top 99% in the United States and top 98% for English-speaking creators.

What They Create

Frank's content is a mix of short, punchy videos, primarily on YouTube Shorts and TikTok. He dives into hot topics in sports, like the Chicago Bears, Mike Tomlin, and Trae Young, often offering his unfiltered takes. For example, his video "The real legacy of the 2025 Chicago Bears 🏈 #shorts" racked up almost 300,000 views! He also explores topics beyond sports, like WNBA player salaries. His strength lies in creating easily digestible content that sparks conversation and debate. He seems to be focusing on shorts, which makes sense given their current popularity and reach.

Why They're Great & Where They Can Grow

Frank excels at tapping into trending sports topics and delivering them in a concise, engaging format. His high engagement rate shows he's building a loyal following. One area for growth could be diversifying his content beyond just reaction videos. Exploring more in-depth analysis or behind-the-scenes looks at the sports world could attract new viewers. Another opportunity is to integrate the "Shopping & Retail" category more explicitly into his sports content, perhaps by reviewing sports gear or fan merchandise.

Bottom Line

Frank Michael Smith has built a strong foundation with his sports and retail content. For brands, collaborating with him offers a chance to reach a highly engaged audience passionate about sports. For Frank, focusing on reigniting growth through diversified content and strategic collaborations could take his channel to the next level.