Misellia / 미셀

Overview

Meet Misellia, or 미셀, a vibrant Indonesian creator making waves online! With a captivating blend of music, vlogs, and lifestyle content, Misellia has amassed a huge following of over 4.3 million fans, primarily on Instagram. She's a verified creator whose content offers a peek into her life, experiences, and musical talent. Though she branches out across platforms, Instagram is definitely where she shines. While she's in the top 98% of creators globally (ranked #502,065), her strong language ranking at #978 indicates a devoted Indonesian-speaking fanbase.

Performance At A Glance

Misellia's audience is massive, but it's currently experiencing a slight dip. She's growing at a rate of -0.18% over the last 30 days, and -0.04% over the last 7. Still, with over 4 million followers, she has a huge reach! Her fans are super engaged with her content, averaging a solid 4.40% engagement rate, which is fantastic. CreatorDB gives her a score of 67/100, indicating that while she's doing well, there's definitely room to optimize her strategy for even greater success.

What They Create

Misellia's content is a delightful mix! She creates everything from longer-form YouTube vlogs and music videos to snappy Instagram Reels and TikTok videos. She shares glimpses into her daily life, like her "get ready with me sambil ngobrol: kerja part time di korea" video, which gives viewers a peek into her part-time job experience in Korea and has racked up over 80,000 views. On the other hand, her "if it is you… (너였다면) 🎤" short showcases her musical talent and has an impressive 6.66% engagement rate. Her content stands out because it's relatable, authentic, and often incorporates elements of music, beauty, and her experiences living and studying abroad.

Why They're Great & Where They Can Grow

Misellia excels at creating relatable lifestyle content, showcasing her musical talent, and engaging with her audience through conversational vlogs. She has a strong personal brand and a clear understanding of what her audience enjoys. Exciting opportunities could include more collaborations with other Indonesian creators, especially in the music space, and exploring trending challenges on TikTok to broaden her reach.

Bottom Line

Misellia is a fantastic creator with a loyal following, making her an appealing partner for brands targeting young, Indonesian audiences. To level up her game, she could analyze which content performs best and double down on those formats. Experimenting with new strategies on TikTok could also help to reverse the slight decline in follower growth.