OutKick

Overview

OutKick is your go-to source for unfiltered sports news, commentary, and a healthy dose of entertainment. They're not afraid to speak their mind, offering opinions and analysis that you won't always find elsewhere. With a strong presence on YouTube as their main platform, they've built a following of over 2.4 million subscribers. While they're making waves, with a global ranking placing them in the top 96% of creators (around #731,900), there's still plenty of room to climb even higher!

Performance At A Glance

OutKick has a dedicated fanbase and they're growing at a steady pace. Over the last 90 days, their audience has increased by 0.73%, showing consistent, organic growth. Their engagement rate sits at a solid 4.32%, meaning their fans are super engaged with the content they're putting out. While their global and country (USA) rankings are in the top 96%, their CreatorDB score is 64/100, suggesting there's potential to optimize their content strategy and reach even more viewers.

What They Create

OutKick serves up a mix of content, primarily focused on sports, media, and entertainment. They are active on YouTube, Instagram, and TikTok, using a variety of formats, including full-length videos and Shorts. A recent YouTube Short, "Why hasn’t the CFP seen the same viewership growth that other sports do as their playoffs progress?" garnered over 10,000 views, highlighting their ability to tap into relevant and engaging sports topics. They also provide commentary on current events with a unique OutKick spin, making their content stand out in the crowded sports media landscape.

Why They're Great & Where They Can Grow

OutKick excels at delivering bold opinions, covering a wide range of sports topics, and creating content that sparks conversation. They're particularly strong at utilizing YouTube Shorts to capture attention and drive engagement. An exciting opportunity would be to collaborate with other sports commentators or athletes to broaden their appeal. They could also explore creating more behind-the-scenes content to connect with their audience on a deeper level.

Bottom Line

For brands looking to tap into the passionate sports audience, OutKick is a great partner. For OutKick, focusing on optimizing their YouTube SEO and experimenting with different content formats could help them boost their CreatorDB score and reach an even wider audience.