CrossFit

Overview

CrossFit is a major player in the fitness world, bringing high-intensity workouts and a passionate community to nearly 3 million followers on YouTube, their main platform. They're not just about lifting heavy things; they're about pushing limits, building camaraderie, and showcasing incredible athletic feats. While ranking in the top 100% of all YouTube channels globally (#141,040), CrossFit has carved out a significant niche, especially in the US where they rank in the top 99% nationally (#20,301). Their content isn't just instruction; it's entertainment, inspiration, and a glimpse into the dedication of CrossFit athletes worldwide.

Performance At A Glance

CrossFit's audience is massive, and while they're already huge, they're still growing! They've seen a growth of 0.06% in the last 30 days, which translates to thousands of new followers. Their fanbase is pretty engaged, too, with an average engagement rate of 1.55% on their content. CreatorDB gives them a score of 56/100, which shows there's room to grow but also reflects their solid foundation and established presence. Considering their global and national rankings, CrossFit is a well-established brand with a loyal following.

What They Create

CrossFit pumps out a variety of content, mostly on YouTube, including videos and Shorts. They've also got a small presence on Instagram with posts and Reels. Their content ranges from sports and fitness instruction to entertainment and even some comedy. You'll find vlogs, tutorials, and even glimpses of live streams. Recently, their Shorts highlighting the 2026 CrossFit Open, like "2026 CrossFit Open Registration is LIVE!", have been performing well, with solid views and engagement rates over 3%, showing that the community is excited about upcoming events. They stand out by blending serious athletic training with the fun and motivational aspects of the CrossFit lifestyle.

Why They're Great & Where They Can Grow

CrossFit excels at building community, showcasing athleticism, and providing accessible fitness content. They're really good at using YouTube Shorts to promote events and highlight key moments. An exciting opportunity would be to collaborate with smaller, up-and-coming CrossFit athletes or gyms to further expand their reach and offer a more diverse range of perspectives. They could also dive deeper into specific training techniques or diet plans to provide more value to their audience.

Bottom Line

For brands looking to partner with a fitness powerhouse, CrossFit offers access to a highly engaged and motivated audience. For CrossFit themselves, focusing on more personalized content and collaborations could be the key to unlocking even greater growth and solidifying their position as a leader in the CrossFit community.