BBC News | Brasil

Overview

BBC News | Brasil is your go-to source for news and current events, bringing a Brazilian perspective to global happenings. With a massive following of over 9.5 million on Instagram, they've carved out a significant space as a leading voice in Brazilian media. While they also have a YouTube presence, their Instagram is where they truly shine, delivering bite-sized news updates and engaging content to a broad audience. Ranked among the top creators both globally and within Brazil, they keep their finger on the pulse of culture, society, and politics.

Performance At A Glance

BBC News | Brasil boasts an impressive reach, and their audience is still growing! Over the last month, they've seen a growth of almost 2%, and they are expanding steadily at almost 5.5% over the last 90 days. Their engagement rate is a solid 3.51%, showing that their fans are super engaged with their content. Their CreatorDB score of 99/100 reflects their consistent quality and impact, placing them among the top creators on the platform. They rank highly within Brazil and in the Portuguese-speaking world, solidifying their status as a key media outlet.

What They Create

BBC News | Brasil delivers a mix of news and current events content, primarily focused on culture, society, and politics. They leverage a variety of formats, from short-form videos on YouTube Shorts to engaging posts and Reels on Instagram. For example, their recent YouTube short about the priest who DJs at night gained a lot of traction with an impressive 8.77% engagement rate! Another short covering a train crash in Spain also saw good engagement. They excel at taking complex topics and making them easily digestible for their audience, often using eye-catching visuals and concise summaries.

Why They're Great & Where They Can Grow

BBC News | Brasil truly shines with their massive reach, high engagement, and ability to distill complex news into easily digestible formats. They're excellent at using short-form video to capture attention quickly. One exciting opportunity they could explore is more interactive content on Instagram, such as polls or Q&A sessions, to further boost engagement. They could also experiment with longer-form content on YouTube to provide more in-depth analysis of key events.

Bottom Line

For brands looking to partner with a respected news source in Brazil, BBC News | Brasil offers incredible reach and a highly engaged audience. For the BBC News | Brasil team, continuing to experiment with interactive content formats and diverse video lengths could unlock even greater growth and engagement.