Naisa Alifia Yuriza (N.A.Y)

Overview

Naisa Alifia Yuriza, better known as N.A.Y, is a seriously popular digital creator from Indonesia, captivating millions with her engaging content. Verified on YouTube, she's built a massive following of over 32 million fans, making her a major player in the Indonesian entertainment scene. While her primary platform is YouTube, she also shares snippets of her life and creative projects on Instagram. N.A.Y currently ranks in the top 100% of creators globally, specifically holding spot #3,072, showcasing her broad appeal and influence.

Performance At A Glance

Let's dive into the numbers! While N.A.Y boasts a huge audience, her growth rate has been slightly negative recently, showing a small dip of -0.31% over the last 30 and 90 days. Globally, she's crushing it, ranking among the top creators worldwide. Within Indonesia, she holds a respectable rank of #120, and amongst Indonesian-speaking creators, she's at #110. Her fans are pretty engaged with her content, with an average engagement rate of 1.96%. CreatorDB gives her a score of 64/100, suggesting she's doing well but has room to level up!

What They Create

N.A.Y's content primarily falls into the entertainment and digital creator categories, offering a mix of longer YouTube videos and snappy YouTube Shorts, along with Instagram posts and Reels. A recurring theme in her content revolves around pets and animals, especially exotic animals, horses, birds, and reptiles. Recently, her short video "Kasih Es Semangka ke bule… eh reaksinya bikin aku speechless 😭🤌" (Giving Watermelon Ice to a foreigner... their reaction left me speechless) grabbed over 48,000 views, showcasing her ability to capture funny and relatable moments. Another video, "This Doctor's Ring Will Shock You...🤨👀 #takoyaki" racked up over 200,000 views. Her content often features surprising twists, relatable situations, and trending topics, keeping her audience hooked.

Why They're Great & Where They Can Grow

N.A.Y excels at creating engaging, short-form content that resonates with a wide audience. Her focus on trending topics and relatable scenarios is a definite strength. Her consistent posting schedule is also a contributing factor to her success. An exciting opportunity for N.A.Y would be to explore collaborations with other Indonesian creators, especially those focused on travel or lifestyle, broadening her reach. Also, experimenting with interactive content like polls or Q&A sessions could further boost engagement.

Bottom Line

N.A.Y is a well-established creator with a large and engaged following, making her an attractive partner for brands looking to reach the Indonesian market. For N.A.Y herself, focusing on consistent content and exploring collaborative opportunities could help reignite growth and further solidify her position as a top digital creator.