Huawei

Overview

Huawei, a verified tech giant on TikTok, is shaping conversations around the future of technology in India. With a massive following of over 6.5 million, they're a significant voice in the tech space, especially on TikTok where they've carved out a strong presence. While ranked within the top 100% of global creators at #168,454, their unique value lies in bringing complex tech concepts to a broad audience in an engaging, accessible way. Huawei is a key player for brands looking to connect with tech-savvy consumers in India.

Performance At A Glance

While Huawei boasts a huge following, their growth has been slightly negative recently, seeing decreases of -0.01% over the past week and -0.03% over the last month. They hold a solid position globally and within India, but there's room to climb! Their fans are pretty engaged, showing an average engagement rate of 0.79% across their content. CreatorDB gives them a score of 74/100, showing they're doing a good job overall, but with some potential to boost their score by focusing on growth and engagement.

What They Create

Huawei's content focuses on electronics, products/services, and all things science and technology. They primarily use video formats across YouTube, Instagram, and TikTok, including traditional videos, YouTube Shorts, and Instagram Reels. A recent successful Short, "#Huawei Digital Power solutions power the #AI era forward! 💪🎆 #CommentsOfTheWeek #HuaweiAnswers," snagged over a million views and 4,000 likes, showcasing their ability to create engaging short-form content. Their longer videos, while informative, seem to have lower engagement. What makes Huawei stand out is their ability to simplify complex tech topics like AI, 5G, and digital power solutions for a wider audience.

Why They're Great & Where They Can Grow

Huawei excels at:

• Explaining complex topics simply: Making tech accessible to everyone.
• Utilizing video formats: Leveraging the power of visual content.
• Having a strong TikTok presence: Reaching a large and engaged audience.

Exciting opportunities for growth include:

• Boosting engagement on longer videos: Experiment with different formats and storytelling techniques to captivate viewers.
• Actively engaging with comments: Fostering a stronger community around their content.

Bottom Line

For brands, Huawei offers a powerful platform to reach tech-interested consumers in India. For Huawei, focusing on boosting engagement on longer videos and actively engaging with comments can significantly level up their content strategy and growth.