InvertOG

Overview

InvertOG is a YouTube channel bringing fresh ears to the music scene, specializing in remixes, lyric videos, and pop music selections. With a devoted following of over 1.2 million subscribers, they've carved a niche by curating tracks and giving them a unique spin. While their global ranking places them in the top 2% of all YouTube channels at #56,896, their real strength lies in connecting with listeners through carefully selected and presented music. InvertOG isn't just playing music; they're building a community around it.

Performance At A Glance

InvertOG has a substantial audience and they're growing steadily! They're currently expanding at a rate of about 0.82% each month, which is solid. Their global ranking is pretty impressive, putting them in the top 2% of YouTube channels worldwide. Their language ranking is similar, showing they're doing well within the English-speaking music community. What's truly awesome is that their fans are super engaged with their content, boasting an average engagement rate of 1.00%. Their CreatorDB score is a fantastic 92/100, indicating they're doing a great job overall in terms of consistency, engagement, and content quality.

What They Create

InvertOG primarily creates music-focused content, mainly through regular YouTube videos. While they have a couple of Shorts, their bread and butter is longer-form music experiences. They focus on lyric videos, remixes, and compilations featuring pop, remix, and universal music selections. A recent success is the "JMSN - Love Me (Lyrics)" video, which racked up over 111,000 views and 2,100 likes, showcasing their ability to tap into popular sounds. Another standout is the "Kardinal Offishall, Akon - Dangerous (Juggan Remix)", which has a very high engagement rate of 4.35%, highlighting the power of a well-executed remix. InvertOG's content stands out by blending popular songs with unique visuals and engaging lyric presentation.

Why They're Great & Where They Can Grow

InvertOG excels at curating popular music, creating visually appealing lyric videos, and maintaining consistent uploads. They have a strong handle on what resonates with their audience. An exciting opportunity would be to expand into creating original remixes or collaborating directly with up-and-coming artists. They could also explore more YouTube Shorts to further boost visibility and capture shorter attention spans.

Bottom Line

For brands looking to tap into a passionate music audience, InvertOG is a prime partner. For InvertOG, focusing on more diverse content formats and artist collaborations could take their channel to the next level.