Lyrical Lemonade

Overview

Lyrical Lemonade is the go-to source for cutting-edge music videos and a tastemaker in the hip-hop and pop music scene. Founded by Cole Bennett, Lyrical Lemonade has grown into a visual powerhouse, known for its vibrant, creative, and often surreal music videos. With a massive following of over 30.8 million across platforms, primarily on YouTube, they're not just a channel, they're a cultural force, currently holding a global rank of #83,724. Lyrical Lemonade is where artists go to elevate their music from a song to a visual experience.

Performance At A Glance

Lyrical Lemonade's audience is HUGE, and they're still growing! While their growth rate is a steady 0.27% monthly, their momentum is consistent. They rank highly in the US at #12,554, showing their strong domestic presence. Their fans are super engaged with their content, boasting an average engagement rate of 4.78% – that's a solid connection! CreatorDB gives them an 88/100, which means they're doing pretty much everything right and delivering top-tier content consistently.

What They Create

Lyrical Lemonade is all about the visuals! They primarily drop music videos on YouTube, but also use Instagram and TikTok to share behind-the-scenes content and shorter clips. Recently, they released Clipse, Tyler, The Creator, Pusha T, Malice - P.O.V. (Official Music Video) which racked up over 2.5 million views and shows off their signature artistic style. Also, their recap of The 2025 Lyrical Lemonade Summer Smash gives fans a taste of their live events and the unique experience they provide. What makes their content stand out is the unmistakable Lyrical Lemonade aesthetic: bold colors, creative editing, and a finger on the pulse of what's cool.

Why They're Great & Where They Can Grow

Lyrical Lemonade excels at visual storytelling, artist discovery, and building a recognizable brand. They consistently deliver high-quality music videos that push creative boundaries. An exciting opportunity for them would be expanding their merchandise line to include more exclusive, limited-edition items. They could also leverage their platform to spotlight emerging directors and visual artists, further solidifying their position as a tastemaker.

Bottom Line

For brands, Lyrical Lemonade is an amazing partner to reach a young, hip audience. For Lyrical Lemonade, keep pushing the creative envelope and experimenting with new formats like longer-form documentaries or behind-the-scenes content on YouTube. Maybe even explore launching a dedicated podcast about music production and the creative process!