Overview

UNIVERSAL HOMES is building a strong online presence, showcasing properties in and around Trivandrum, India, primarily through their YouTube channel. They've built a loyal following of over a million subscribers (1,060,000 to be exact!) who are clearly interested in the local real estate market. While their global ranking puts them in the top 98% of creators at #67,692, they are a significant player in the Indian market, ranking in the top 95% at #13,648. They're definitely a creator to watch if you're interested in South Indian real estate!

Performance At A Glance

UNIVERSAL HOMES has a massive audience, but their recent growth has been relatively flat, with a 1.9% increase over the last 90 days. However, their fans are super engaged with their content, evidenced by an average engagement rate of 1.38%—impressive considering their large subscriber base. They’re also crushing it in terms of quality, scoring a whopping 98 out of 100 on the CreatorDB scale. This high score indicates that their content is well-produced, relevant, and resonating with their target audience.

What They Create

UNIVERSAL HOMES mainly produces short-form video content featuring houses for sale in and around Trivandrum. They offer virtual tours and highlight key features, making it easy for potential buyers to get a feel for the properties. For instance, one of their recent shorts featuring a "48lakh(negotible ) pravachabalam machel 4.5cent 1100sqft 3bhk house for sale in trivandrum" garnered over 16,000 views and 222 likes, showcasing the appeal of their concise and informative real estate listings. Another popular short features a "76lakh(negotible ) pravachabalam machel 4bhk 4cent 1850sqft house for sale in trivandrum" and had 47,022 views, indicating strong interest in larger properties. Their content stands out due to its directness, focusing on price, location, and key property details.

Why They're Great & Where They Can Grow

UNIVERSAL HOMES excels at providing localized real estate content, leveraging the power of short-form video to showcase properties. Their high engagement rate proves they've built a solid connection with their audience. To level up, they could explore longer-form videos offering more in-depth tours or neighborhood guides. Another opportunity would be to translate their content or add subtitles to reach a wider audience beyond the specific language.

Bottom Line

For brands targeting the South Indian real estate market, UNIVERSAL HOMES offers a direct line to potential buyers. For UNIVERSAL HOMES, experimenting with different content formats and languages could unlock even greater reach and engagement.