Little Big

Overview

Little Big is a vibrant and energetic music group known for their wildly creative music videos and original music. With a massive following of over 13.5 million fans, primarily on YouTube, they've carved out a unique space in the entertainment world. While ranked #62,143 globally, their distinctive style and catchy tunes have made them a standout act with a global audience. They blend music with visuals to create an immersive experience that keeps viewers hooked.

Performance At A Glance

Little Big has a huge fanbase, but their growth has been pretty flat lately, sitting at around -0.01% over the last month. While their global and regional rankings place them in the top 100% of creators, there's definitely room to climb higher! The good news is their fans are super engaged with their content, boasting an average engagement rate of 3.02%. Their CreatorDB score is a solid 84/100, indicating a strong overall performance and potential for even greater success.

What They Create

Little Big is all about music! They primarily create music videos and original songs, often categorized as entertainment and music. They're active on multiple platforms, including YouTube (where they post both regular videos and Shorts), Instagram (posts and Reels), and TikTok. Recent content includes high-energy Shorts like "GO BANANAS," which snagged over 200,000 views, and collaborations like "LITTLE BIG x PIXL GIRL – '21' OUT NOW!" which aims to "heal your generational trauma" with a pop-punk vibe. Their unique blend of music and visual storytelling is what sets them apart.

Why They're Great & Where They Can Grow

Little Big excels at creating catchy music and visually stunning music videos that capture attention. Their high engagement rate shows they know how to connect with their audience. To boost growth, they could explore more interactive content like Q&As or behind-the-scenes glimpses. Leaning into current trends and challenges on TikTok could also help expand their reach to new audiences.

Bottom Line

For brands, Little Big offers a huge, engaged audience and a unique creative vision, making them a fantastic partner for campaigns that want to stand out. For Little Big, focusing on consistent content and experimenting with interactive formats could be the key to reigniting growth and reaching even greater heights.