Sesame Workshop

Overview

Sesame Workshop! Who doesn't love Sesame Street? They're not just entertaining kids, they're educating them, too! With a massive following of over 3.8 million on YouTube (their main platform), Sesame Workshop brings joy and learning to homes around the world. While their global ranking is within the top 97% of channels at #474,847, their impact goes far beyond just numbers. They're a trusted source for parents and a beloved friend to children everywhere, making them a truly special creator in the digital space.

Performance At A Glance

Sesame Workshop is growing at a steady pace, with a 1.35% increase in followers over the last 30 days. That means more little ones are discovering the magic of Elmo and friends every day! Their fans are super engaged, too, with an average engagement rate of 3.76%. That's pretty impressive! They've earned a CreatorDB score of 69/100, which indicates solid performance and room for even more growth. While their country ranking is in the top 99% at #106,041, there's opportunity to increase visibility and viewership.

What They Create

Sesame Workshop creates a delightful mix of videos, YouTube Shorts, and Instagram posts and reels. You'll find everything from full episodes to bite-sized educational content perfect for little attention spans. Recently, they've been focusing on healthy habits with videos like "Let’s Eat Together | Eating Well" which promotes positive eating habits in a fun way. They also offer content in Spanish, like "¡A comer juntos! | Comer bien y sano," showing their commitment to reaching a diverse audience. What makes their content stand out is its focus on education, inclusivity, and the undeniable charm of those lovable Sesame Street characters.

Why They're Great & Where They Can Grow

Sesame Workshop excels at creating engaging educational content for children. They're also fantastic at leveraging their iconic characters to promote positive messages. And their commitment to multilingual content is commendable. An exciting opportunity could be exploring more interactive content formats, like live Q&A sessions with Sesame Street characters, or even developing augmented reality experiences that bring the magic of Sesame Street to life.

Bottom Line

For brands looking to connect with families, Sesame Workshop is a dream partner. They're trusted, beloved, and have a proven track record of creating engaging content. For Sesame Workshop, focusing on boosting SEO for recent videos and exploring newer, interactive formats could help them reach even more children and families around the world.