CBC News

Overview

CBC News is a major Canadian news outlet bringing you the latest stories from across Canada and around the world. With a strong presence on YouTube as their main platform, they deliver news, interviews, and discussions on current events, culture, and society. Reaching over 8.3 million followers, CBC News keeps Canadians informed and engaged. While their global ranking sits at #107,704, their impact in Canada is substantial, holding the #1,117 spot within the country.

Performance At A Glance

CBC News is on a steady climb, growing at a rate of 3.18% over the last month – that's a lot of new viewers tuning in! Their 7-day growth of 1.33% shows they're consistently attracting new followers. Their fans are pretty engaged, with an average engagement rate of 1.40% across their content. CreatorDB gives them a score of 74/100, which means they're doing a solid job overall in terms of content quality, audience interaction, and platform optimization.

What They Create

CBC News delivers a mix of in-depth news videos and quick-hit Shorts. They cover everything from political interviews to cultural trends. For example, a recent video explored the potential impact of Trump's tariff threats, while another video took a look at Carney's trade tour in Qatar. On the Shorts front, they showcased Canadian pride with a segment on country star Terri Clark's Canada-themed tattoo! They also have shorts that explore the impact of climate change. What makes their content stand out is the trusted CBC News brand and the focus on Canadian perspectives within a global context.

Why They're Great & Where They Can Grow

CBC News excels at delivering timely and relevant news coverage. They're also great at using different formats, like Shorts, to reach a wider audience. Their strong brand recognition and reputation for journalistic integrity are definite assets. An exciting opportunity would be to explore more interactive formats like live Q&As or behind-the-scenes content to boost engagement even further. They could also experiment with more localized content, focusing on specific regions or communities within Canada.

Bottom Line

For brands looking to partner with a credible and influential news source, CBC News offers a vast reach and engaged audience. For CBC News, continuing to innovate with their content formats and explore more interactive ways to connect with their audience will help them continue to grow and strengthen their position as a leading news provider.