LIV Music

Overview

LIV Music is your go-to YouTube channel for all things Bollywood and beyond! With a massive following of over 10.7 million, they bring the magic of Indian music and dance to a global audience. From full performances of popular reality shows like "Superstar Singer" and "India's Got Talent" to karaoke versions of your favorite songs, LIV Music keeps fans entertained. Ranking in the top 100% globally, within India, and among Hindi-language channels, they've truly found their rhythm.

Performance At A Glance

LIV Music's audience is huge and still growing! They're currently expanding at a rate of 2.24% per month, which is fantastic. When it comes to rankings, they're holding their own, placing well within the top tiers on a global, national, and language level. Their fans are pretty engaged with their content too, showing an average engagement rate of 1.03%. CreatorDB gives them a score of 63/100, which means they're doing a solid job, but there's always room to level up!

What They Create

LIV Music is a treasure trove of video content, with over 760 videos on YouTube, plus a few shorts and Instagram posts sprinkled in. They mostly focus on "People & Blogs" and "Education" categories, but their true passion lies in music. One of their recent videos, "Chaiyya Chaiyya पर ये Performance Salman को लगी Amazing! | Superstar Singer S3 | Full Performances," showcases their ability to capture exciting performances from reality TV. While this particular video had modest views, their content consistently features energetic performances and celebrity reactions, making it highly engaging for fans of Indian entertainment.

Why They're Great & Where They Can Grow

LIV Music excels at providing high-quality clips from popular Indian reality shows, leveraging the star power of celebrities and the emotional connection of music. They're also great at capitalizing on trending songs and dances. One exciting opportunity would be to create more interactive content, like polls asking viewers to vote for their favorite performances. They could also explore more collaborations with up-and-coming Indian artists to broaden their appeal.

Bottom Line

For brands looking to tap into a massive Indian audience passionate about music and entertainment, LIV Music is a solid bet. For LIV Music themselves, focusing on creating more personalized content and engaging directly with their audience could help them reach even greater heights.