Overview

New Zealand Cricket brings the thrill of the game straight to your screen! As the official voice of cricket in New Zealand, they offer a behind-the-scenes look at the Black Caps and White Ferns, from nail-biting match highlights to exclusive player interviews. With a dedicated fanbase of nearly 4 million across YouTube, Instagram, and TikTok, they're sharing their passion for cricket with the world. While their global ranking sits at #1,045,035, placing them in the top 94% of creators, their position within New Zealand is even stronger, ranking at #868.

Performance At A Glance

The New Zealand Cricket team is steadily building their digital empire! They're growing at a rate of 1.48% per month, with a solid 0.34% bump in the last week alone. Their fans are super engaged with their content, averaging a strong 5.28% engagement rate, which beats many other sports organizations. CreatorDB gives them a score of 50 out of 100, suggesting there's room to boost their overall performance and reach even more cricket lovers.

What They Create

New Zealand Cricket serves up a mix of exciting content, primarily on YouTube, with a growing presence on TikTok and Instagram. They focus on game highlights, behind-the-scenes interviews, and expert commentary. From their recent uploads, "Nightwatchman Shines Under Pressure 🔥," racked up over 73,000 views, showcasing the drama and excitement of a crucial moment. Another highlight, "Duffy Breaks Hadlee Record! | Highlights + Interviews | New Zealand v West Indies | 3rd Test Day 5," offered a comprehensive recap of a record-breaking performance, blending exciting footage with insightful commentary. Their strength lies in capturing the emotion and intensity of live cricket, making fans feel like they're part of the action.

Why They're Great & Where They Can Grow

New Zealand Cricket excels at delivering timely match highlights, showcasing player personalities, and building a strong community around Kiwi cricket. They're great at capturing the excitement of the game. To really level up, they could experiment more with interactive content like polls and Q&As, or explore longer-form documentaries to delve deeper into the stories behind the players and the sport.

Bottom Line

For brands looking to connect with passionate sports fans, New Zealand Cricket offers a prime opportunity. For the content team, focusing on community engagement and experimenting with new content formats could significantly boost their CreatorDB score and expand their reach even further.