adidas

Overview

Adidas, the iconic sportswear giant, isn't just a brand; it's a lifestyle broadcast to over 41.9 million followers on Instagram, their main stage. With a global reach that extends to YouTube and TikTok, Adidas delivers a dynamic mix of athletic inspiration, fashion-forward looks, and behind-the-scenes glimpses into the world of sports. While ranked #72,775 globally, Adidas is a powerhouse in the UK (#21) and across English-speaking platforms. They are masters of visual storytelling, showcasing everything from high-performance gear to the personalities that wear them.

Performance At A Glance

Adidas is steadily growing, adding around 0.33% to their massive following each month. That's a testament to their consistent stream of engaging content. Their global and country rankings demonstrate their strong brand recognition. What's truly impressive is their average engagement rate of 3.91%. This shows that their fans are super engaged with what Adidas is putting out there. Their CreatorDB score of 80/100 reflects their overall solid performance and influence within the digital space.

What They Create

Adidas serves up a diverse menu of content, spanning product showcases, athletic achievements, and lifestyle moments. They expertly leverage short-form video content across YouTube Shorts, Instagram Reels, and TikTok. A recent highlight is their "CHOOSE ONE" short, showcasing their F50 and Predator football boots. This video generated a strong 14.13% engagement rate, proving that quick, interactive content resonates with their audience. Another standout is the "that’s one way to see Melbourne" short, capturing the energy of the Australian Open. What sets their content apart is the seamless blend of aspirational imagery, athletic prowess, and the undeniable cool factor of the Adidas brand.

Why They're Great & Where They Can Grow

Adidas excels at leveraging its brand power, creating visually stunning content, and tapping into the passion points of sports and fashion enthusiasts. They're masters of short-form video, grabbing attention quickly and effectively.

For growth, Adidas could explore more user-generated content campaigns, inviting fans to showcase their own Adidas style and athletic achievements. Exploring longer-form content with athlete interviews and behind-the-scenes documentaries on YouTube could also boost engagement and community.

Bottom Line

For brands looking to connect with a massive, engaged audience passionate about sports and style, Adidas is a powerhouse partner. For Adidas, doubling down on interactive content and deeper storytelling could take their already impressive performance to the next level.