detik.com

Overview

Detik.com is a major Indonesian media powerhouse bringing news and entertainment to millions! While they're active across YouTube, Instagram, and TikTok, they really shine on TikTok, where they boast a massive following of over 12.8 million. They're like the go-to source for trending topics, news updates, and entertaining clips, all packaged for the fast-paced world of social media. Ranked within the top 100% globally, as well as within Indonesia and for Indonesian-language content, detik.com has carved out a significant space for themselves in the digital media landscape.

Performance At A Glance

Detik.com has a HUGE audience and they're growing steadily! They're expanding at a rate of nearly 1% per month, which is impressive for a channel of their size. Their global ranking places them in the top 100% of creators. Their fans are pretty engaged, with an average engagement rate of almost 2%. CreatorDB gives them a score of 86 out of 100, which means they're doing a fantastic job creating content that resonates with their audience and effectively managing their online presence.

What They Create

Detik.com serves up a mix of news, entertainment, and even some gaming content! They're active on YouTube with both regular videos and Shorts, but really focus on TikTok. For example, one recent video covered Denmark sending troops to Greenland, which got over 15,000 views. They also cover local Indonesian news and politics. What makes their content stand out is their ability to take serious topics and present them in a way that's accessible and engaging for a wide audience, particularly on TikTok. They also have a good mix of content categories from News & Politics to Entertainment.

Why They're Great & Where They Can Grow

Detik.com is really good at:

• Capitalizing on trending news.
• Creating short, digestible content for TikTok.
• Reaching a massive Indonesian audience.

One exciting opportunity for them is to experiment more with interactive content formats on TikTok, like Q&As or polls, to boost engagement even further. Also, they could leverage Instagram more effectively to drive traffic to their TikTok and YouTube channels.

Bottom Line

For brands looking to partner with a major Indonesian media outlet, detik.com is a fantastic choice. For detik.com themselves, focusing on consistent Instagram posts and exploring more interactive content formats could help them further solidify their position as a leading digital media creator.