Papa Mummy Kitchen - Specials

Overview

Papa Mummy Kitchen - Specials is your go-to spot for delicious and easy-to-follow Indian recipes, all delivered in Hindi! With a massive following of over 6.1 million on YouTube and Instagram, this creator makes cooking feel accessible and fun. They’re currently ranked among the top creators globally, holding position #69,297 worldwide and #7,095 within India. This channel is all about sharing the secrets to amazing home-cooked meals.

Performance At A Glance

Papa Mummy Kitchen - Specials is on a solid growth trajectory! While their 30-day growth is a healthy 0.45%, their audience has grown by nearly 2% in the last 90 days, showing consistent upward momentum. Their fans are super engaged with their content, boasting an impressive average engagement rate of almost 9%! That's significantly higher than many channels of similar size. Their CreatorDB score of 91/100 is also fantastic, indicating a strong overall presence and content quality.

What They Create

This creator serves up a delightful mix of cooking tutorials, baking guides, and DIY food projects. They're masters of the "Howto & Style" genre, specifically focused on food. You'll find everything from restaurant-style dishes you can make at home to clever twists on classic recipes. Recent hits include a "Soft Til Milkcake Recipe" (a mouthwatering sesame sweet) that racked up over 688,000 views, and a "Secret Dhaba Style Recipe" that promises to bring that roadside restaurant flavor right to your kitchen. They primarily create YouTube videos, but they're also experimenting with shorter formats like YouTube Shorts and Instagram Reels.

Why They're Great & Where They Can Grow

Papa Mummy Kitchen - Specials excels at creating recipes that are easy to understand, even for beginner cooks. Their use of Hindi makes their content accessible to a huge audience in India and beyond. And that high engagement rate proves their recipes are a hit! An exciting opportunity would be to explore more collaborations with other food creators or brands. They could also experiment with live cooking sessions to interact with their audience in real-time.

Bottom Line

For brands looking to partner with a popular and engaging food creator in India, Papa Mummy Kitchen - Specials is a fantastic choice. For the creator, focusing on optimizing video titles and descriptions with relevant keywords could further boost their reach and views.