Niki and Gabi

Overview

Niki and Gabi are the dynamic twin duo known for their relatable lifestyle content, blending fashion, beauty, and a healthy dose of sibling shenanigans. Primarily captivating audiences on YouTube, they've built a loyal following of over 15.5 million fans who tune in for their unique perspectives and entertaining takes on everyday life. While their global ranking is around #86,887, making them in the top 100% of creators, it's their authentic personalities that truly shine through.

Performance At A Glance

While Niki and Gabi have a massive audience, their growth rate is currently slightly negative, around -0.13% over the last 30 days. That said, their existing fans are super engaged with their content, boasting an average engagement rate of 3.38%. This shows that although attracting new followers might be a focus, they're doing a great job keeping current viewers interested. Their CreatorDB score is 63/100, which means there's room to optimize their content strategy for better overall performance.

What They Create

Niki and Gabi create a diverse range of content spanning from how-to & style guides to entertainment and vlogs. They're active across platforms, creating YouTube videos and Shorts, Instagram posts and Reels, and TikTok videos. A recent hit, "Opposite Twins Shop Amazon Holiday Wishlists + HAUL," garnered over 225,000 views, showcasing their knack for creating engaging holiday-themed content. They also leverage YouTube shorts effectively, with videos like "Niki & Gabi as “The Summer I Turned Pretty” cast 👀" generating significant buzz. Their content stands out because it feels authentic and relatable, like catching up with your best friends.

Why They're Great & Where They Can Grow

Niki and Gabi excel at creating relatable lifestyle content, consistently engaging with their audience, and effectively utilizing YouTube Shorts to capture attention. An exciting opportunity would be to lean into current trends or viral challenges, putting their unique twin spin on them. Exploring collaborations with other creators in the beauty or lifestyle space could also introduce them to new audiences and spark fresh content ideas.

Bottom Line

For brands looking to partner with relatable and engaging influencers, Niki and Gabi offer access to a loyal fanbase. For Niki and Gabi, focusing on consistent uploads and actively engaging with comments could further boost their performance and reignite growth. Experimenting with different content formats and collaborating with other creators could also help them reach new heights.