조효진 Hyojin Cho

Overview

Meet 조효진 Hyojin Cho, a South Korean creator making waves in the beauty and lifestyle space, primarily on YouTube. With over 2.2 million followers, Hyojin shares her expertise in makeup tutorials and vlogs, sprinkled with a touch of astrology, making her channel a go-to for those seeking both practical tips and a bit of cosmic guidance. While her global ranking sits in the top 99% at #214,230, it's her engaging personality and ability to connect with her audience that truly sets her apart.

Performance At A Glance

Let's dive into the numbers! While Hyojin's follower count is impressive, her growth rate has been slightly negative recently. Over the past 90 days, she's seen a -0.20% change in followers. Globally, and within Korea, she ranks well, but there's room to climb! Her fans are pretty engaged, though, with an average engagement rate of 1.22%. Her CreatorDB score is 52/100. While this is a decent score, it indicates there's potential to further optimize her content strategy.

What They Create

Hyojin's content is a delightful mix of makeup tutorials, personal vlogs, and even some astrology-related content. She primarily focuses on YouTube, with 110 videos and a handful of Shorts. She also maintains an Instagram presence with posts and Reels. A recent hit is "연말 데이트 성.공 메이크업💖 (feat. 고급스러운 분위기룩 + 조효진 연말룩 추천템 1탄)" (Successful Year-End Date Makeup), which racked up over 209,000 views and showcases her talent for creating glamorous yet approachable looks. Another popular recent video, "뮤뮤쌤이 말아주는 분위기 미쳐버린,,, 연말 세미스모키 k-갸루💄 메이크업 (feat.실패 없는 연말 치트키🎄)" (MewMew's crazy atmosphere,,, year-end semi-smoky k-gyaru💄 makeup), demonstrates her ability to stay on trend while maintaining her unique style. She blends professional makeup artistry with relatable personality.

Why They're Great & Where They Can Grow

Hyojin excels at creating visually appealing and informative makeup tutorials. Her personality shines through in her vlogs, making her relatable to her audience. She also successfully incorporates astrology, which adds a unique niche to her content. To level up, Hyojin could experiment with more short-form content, especially on YouTube Shorts, to capitalize on their algorithm boost and reach a wider audience. Collaborating with other creators, particularly in the K-beauty space, could also introduce her to new viewers.

Bottom Line

Hyojin Cho is a fantastic creator with a strong foundation and a loyal following. Brands looking to partner with a K-beauty influencer should definitely consider her. For Hyojin, focusing on consistent uploads and experimenting with different content formats, like challenges or behind-the-scenes glimpses, could help reignite growth.