RECORD

Overview

RECORD is a rising star on YouTube, captivating a massive audience of 4.23 million followers with a blend of sports and entertainment content, all in Portuguese. Based in Brazil, RECORD has carved out a significant presence, ranking in the top 1% of YouTubers both globally (#11,200) and within their country (#719). Their unique value lies in their ability to connect with viewers through engaging stories and dynamic formats.

Performance At A Glance

RECORD boasts a substantial following that's steadily growing. While their 7-day growth has been relatively flat, they've seen a solid 0.48% increase in the last month and an impressive 2.15% jump over the past 90 days, indicating consistent upward momentum. Their global and regional rankings are strong, proving their influence within the YouTube landscape. With an average engagement rate of 2.41%, their fans are super engaged with their content. Their CreatorDB score of 56/100 reflects areas for improvement and exciting opportunities for growth.

What They Create

RECORD's content is a diverse mix of videos and YouTube Shorts, totaling 566 and 216 respectively. They cover a range of topics, from sports updates to entertainment snippets. A recent video, "Novela Mãe: O Podcast #12 | Zeynep e Sinan desejam aumentar a família por meio da adoção," explores adoption storylines and has garnered a strong engagement rate of 5.84%. On the Shorts side, "No #AcerteOuCaia, a competição já começa nos bastidores das gravações 😅🎥 #Shorts" offers a fun, behind-the-scenes glimpse into their production process, proving their ability to connect with audiences through short, snappy content. RECORD's content stands out due to its varied topics and ability to adapt to different video formats.

Why They're Great & Where They Can Grow

RECORD excels at producing a high volume of content, diversifying their formats, and engaging a large Portuguese-speaking audience. Their existing sports and entertainment focus provides a solid foundation. Exciting opportunities could include deeper dives into specific sports leagues, leveraging trending topics, and increased cross-promotion across social media platforms to amplify their reach.

Bottom Line

For brands looking to partner with a successful Brazilian creator, RECORD offers access to a highly engaged audience. To level up their game, RECORD could focus on optimizing their SEO strategy for wider discoverability and experiment with interactive content to further boost engagement.