James Charles

Overview

James Charles, the makeup artist and personality, is a force to be reckoned with in the beauty and entertainment space. He's built a massive following of over 84 million across platforms, with TikTok being his main stage. While he holds a global ranking of #1,705, his influence in the US is significant, holding the #427 spot. He's known for his bold makeup looks, engaging personality, and willingness to tackle trending topics, making him a must-watch for anyone interested in beauty, pop culture, and a little bit of drama.

Performance At A Glance

While James' follower count is HUGE, his growth has plateaued in the last 90 days. He's still sitting pretty in the top 100% globally, within the US, and for English-speaking creators. His fans are super engaged with his content, giving him an average engagement rate of 4.82% and racking up an average of over a million views per video! His CreatorDB score of 84 out of 100 shows he's doing a great job overall – it means he's creating content that resonates with his audience and keeping them hooked.

What They Create

James Charles dives into a mix of content, from makeup tutorials and reviews to vlogs and reactions. He uses a variety of formats, including YouTube videos and Shorts, Instagram posts and Reels, and of course, TikTok videos. Recently, he's been experimenting with fun and engaging content like his "PREGNANCY SIMULATOR MAKEUP CHALLENGE! 🤰🏻," which earned over 270K views. Another popular video was "REACTING TO THE MOST VIRAL MAKEUP TIKTOKS OF 2025!" which gives his audience a glimpse into future beauty trends. His videos often spark conversation and showcase his creativity.

Why They're Great & Where They Can Grow

James excels at engaging with trends and crafting relatable content. He's also great at creating eye-catching looks that capture attention. His willingness to be vulnerable, as seen in "I CAN'T BELIEVE I'M ACTUALLY POSTING THIS," resonates with his audience. To keep things fresh, he could explore more collaborations with other creators or experiment with longer-form content on YouTube to dive deeper into specific topics.

Bottom Line

For brands, James Charles offers a direct line to a massive and engaged audience interested in beauty, fashion, and lifestyle products. For James, continuing to experiment with different content formats and collaborations could help reignite growth and keep his content engaging.