마마무 (MAMAMOO)

Overview

MAMAMOO, the sensational K-Pop group, is a force to be reckoned with! Known for their incredible vocals, stage presence, and unique concepts, MAMAMOO has captured the hearts of millions worldwide. While they have a presence on both YouTube and Instagram, their Instagram account serves as a central hub for connecting with their impressive 13.8 million+ followers. Ranking within the top 100% of creators globally at #19,167, and #297 within Korea, MAMAMOO continues to solidify their impact on the global music scene.

Performance At A Glance

While MAMAMOO boasts a massive following, their growth has seen a slight dip recently. They're experiencing a -0.18% decrease in followers over the last 30 days. But don't let that fool you – their fans are super engaged with their content! With an average engagement rate of 6.88%, they're doing a great job of keeping their audience interested. Their CreatorDB score is a solid 77/100, suggesting a strong overall online presence and consistent content quality.

What They Create

MAMAMOO offers a mix of behind-the-scenes glimpses, concert footage, and personal updates. They make a variety of content, including YouTube videos and Shorts, as well as Instagram posts and Reels. Recent content highlights include behind-the-scenes looks at Moonbyul and Solar's solo concerts. For example, the "[문별] 문별 (Moon Byul) CONCERT TOUR [MUSEUM : village of eternal glow] - SEOUL Behind" video gives fans an intimate look at her concert preparations. Also, don't miss their New Year's greeting from MAMAMOO+, showing their fun and engaging personality. Their content stands out because it feels authentic and gives fans a deeper connection to the members.

Why They're Great & Where They Can Grow

MAMAMOO excels at creating high-quality music and visually appealing content. They have amazing engagement with their audience. They also effectively leverage behind-the-scenes content to build stronger connections with fans. An exciting opportunity for them could be exploring more interactive content formats like Q&As or live streams to further boost engagement. Collaborating with other popular creators, both within and outside of the K-Pop world, could also introduce them to new audiences.

Bottom Line

MAMAMOO is a fantastic partner for brands looking to connect with a passionate and engaged audience. To level up their game, MAMAMOO could focus on diversifying their content formats and actively engaging with comments and messages.