Record News

Overview

Record News is a Brazilian news outlet making waves across YouTube, Instagram, and TikTok, with YouTube as their primary platform. They deliver news and political commentary in Portuguese, connecting with a massive audience of over 5.5 million followers. While their global ranking sits at #331,663, placing them in the top 99% of creators, their deep connection with the Brazilian audience shines through their strong country ranking. Record News offers a vital service, keeping viewers informed on current events and important cultural topics.

Performance At A Glance

Record News is experiencing solid growth, expanding their fanbase by 1.23% in the last month alone! While their 7-day growth is a bit slower at 0.15%, their overall 90-day growth of 4.20% points to consistent upward momentum. They rank in the top 97% of creators in Brazil and the top 98% among Portuguese-speaking channels, reflecting their strong regional relevance. Their average engagement rate is 0.15%, meaning their fans are actively watching and (hopefully!) soon to be engaging more with their content. Their CreatorDB score is 52/100, showing there's room to optimize their content strategy and boost their overall performance.

What They Create

Record News focuses on delivering timely news and political commentary. They primarily use YouTube videos, with a smaller presence on YouTube Shorts and a single TikTok video. Recent content includes coverage of topics ranging from Trump's statements on peace to the passing of fashion icon Valentino Garavani. A particularly popular video recently featured Bolsonaro requesting visitation rights, showing the audience's strong interest in Brazilian political figures. Their content stands out because it provides up-to-date information on important events, presented in a traditional news format.

Why They're Great & Where They Can Grow

Record News excels at delivering timely news updates and connecting with a large Brazilian audience. They're also great at covering a wide range of topics, from international affairs to local news. An exciting opportunity for Record News would be to experiment more with short-form content, especially on TikTok, to reach a younger demographic. They could also consider incorporating more interactive elements into their videos, like polls or Q&A sessions, to boost engagement.

Bottom Line

Record News offers brands a valuable opportunity to connect with a large and engaged Brazilian audience. For Record News themselves, focusing on optimizing content for higher engagement rates (more likes, comments, and shares!) and experimenting with different content formats could unlock even greater growth potential.