24 News

Overview

24 News is a prominent Malayalam-language news source bringing current events to a massive audience. With a strong presence on YouTube and Instagram, they primarily focus on video content, keeping their audience informed and engaged with the latest happenings. Reaching over 10 million followers, 24 News holds a solid position in the digital news landscape, ranking within the top percentages globally, nationally in India, and within Malayalam-language content.

Performance At A Glance

24 News boasts a large and still-growing audience. Their follower count is impressive, and while their growth rate is a steady 0.74% over the last month, they've shown even stronger growth over the past 90 days at 3.73%. They're currently ranked #23,209 globally and #2,695 in India, putting them in the top tier of content creators. Their CreatorDB score is a respectable 73 out of 100. While their average engagement rate is relatively low at 0.00%, some of their recent content is showing significantly better engagement. This suggests there's room to optimize their content strategy to better connect with their audience.

What They Create

24 News primarily delivers news and political content, categorized as a media/news company. They use a mix of video formats, including longer-form news segments and short, attention-grabbing "shorts." For example, one recent short video, 'അങ്കണവാടി ടീച്ചർ 4 വയസുകാരനെ മർദിച്ചു, പേടിച്ച് കുട്ടി വീട്ടിലേക്ക് ഓടി' (Anganwadi Teacher Beat 4-Year-Old, Child Ran Home Scared), racked up over 10,000 views and a higher-than-average engagement rate. Another popular short covered a bus fire incident during a wedding. The variety of topics and formats likely contributes to their wide reach. Their content stands out by focusing on local events and news relevant to the Malayalam-speaking community, both within India and abroad.

Why They're Great & Where They Can Grow

24 News excels at delivering timely information and leveraging the power of short-form video to capture attention. Their strong brand recognition and large subscriber base are significant assets. To further boost engagement, they could explore interactive content formats like polls or Q&A sessions related to news topics. They could also experiment with optimizing their video titles and thumbnails to better reflect the content and attract more viewers.

Bottom Line

For brands looking to reach a large, Malayalam-speaking audience interested in news and current events, 24 News presents a valuable partnership opportunity. For 24 News, focusing on increasing engagement through interactive content and optimized video presentation could further strengthen their position as a leading news provider.