CNN

Overview

CNN is a global news powerhouse, delivering breaking stories and in-depth analysis to a massive audience. With a strong presence on YouTube, where they boast a whopping 19 million subscribers, CNN brings news, politics, and culture to viewers around the world. Ranked among the top YouTube channels globally at #825, and #233 in the USA, they're a go-to source for staying informed and engaged with current events. Their official organization status and wide range of universal topics makes them a key player in the digital news landscape.

Performance At A Glance

CNN's YouTube channel is a major player, with a huge audience of 19 million subscribers. While their growth has been relatively stable recently, showing a slight increase of 1.59% over the last 90 days, their engagement remains strong. Their global ranking is in the top 100% at #825 worldwide and #233 in the USA, proving their wide reach. Their average engagement rate of 2.53% means their fans are super engaged with the content they put out. Their CreatorDB score of 91/100 showcases the quality and impact of their channel.

What They Create

CNN's YouTube channel is a hub for diverse content. They produce both traditional video reports and short-form content like YouTube Shorts. Their content spans across News & Politics, People & Blogs, Entertainment, and even touches on topics like Science & Technology. Recently, their Short "Border Patrol agent questions if man is US citizen 'because of your accent'" garnered over 322,000 views and a solid engagement rate, highlighting the audience's interest in social justice issues. A full video on the Minneapolis ICE shooting garnered 74,908 views, demonstrating continued interest in longer form content. What makes CNN stand out is their ability to deliver news in a digestible and engaging way, regardless of the format.

Why They're Great & Where They Can Grow

CNN excels at delivering timely and relevant news, creating engaging short-form content, and maintaining a strong presence across multiple content categories. One exciting opportunity for them would be to experiment further with interactive content formats, like polls or Q&As, to boost audience participation. They could also benefit from creating more localized content, targeting specific regions or communities within the US, to increase relevance and engagement.

Bottom Line

For brands looking to partner with a reputable news source, CNN offers unparalleled reach and engagement. For CNN themselves, leaning into interactive content and exploring more localized news stories could be key to further growth and deeper audience connection.