Mbosso

Overview

Mbosso is a Tanzanian artist making waves with his infectious dance music! With a massive following of over 11 million fans, primarily on Instagram, he's a major player in the East African music scene. While his global ranking sits at #1,347,855, placing him in the top 92% of creators worldwide, his influence is undeniable, especially within Tanzania where he ranks among the top 95% of creators. Mbosso brings a vibrant energy to his music and performances, capturing the hearts of fans both locally and internationally.

Performance At A Glance

Mbosso's fanbase is on the rise, growing at a solid clip! Over the last month, he's seen a 2.07% increase in followers, and that growth is consistent over the past 90 days too. His fans are super engaged with his content, with an average engagement rate of 2.63% – that means people are actually liking, commenting, and sharing what he puts out! CreatorDB gives him a score of 65/100, which indicates he's got a good foundation and plenty of potential to climb even higher.

What They Create

Mbosso's content is all about the music! He's active across YouTube, Instagram, and TikTok, sharing everything from full music videos and live performance clips to shorter, engaging snippets. One of his recent hits, "Mbosso ft Masterpiece YVK - Aviola (Official Music Video)," racked up over 213,042 views and a fantastic 6.10% engagement rate. He also posts snippets of his live performances, giving fans a taste of the energy and excitement he brings to the stage. What makes his content stand out is the authentic connection to his Tanzanian roots, blended with a modern, global sound.

Why They're Great & Where They Can Grow

Mbosso excels at creating catchy music, fostering a strong connection with his fans through live performances, and leveraging multiple platforms to share his work. An exciting opportunity for him could be to collaborate with more international artists to broaden his reach. He could also dive deeper into behind-the-scenes content or interactive Q&As to further engage his already enthusiastic fanbase.

Bottom Line

For brands looking to tap into a vibrant and engaged audience in East Africa, Mbosso is a fantastic partner. For Mbosso himself, focusing on consistent content creation across all platforms, particularly Instagram and TikTok, and exploring collaborations could be key to unlocking even greater success.