Mariah Carey

Overview

It's Mariah Carey, darling! The undisputed Queen of Christmas (and so much more), Mariah reigns supreme on YouTube, captivating over 12.8 million Lambs (that's her dedicated fanbase, of course!). She's not just a singer; she's a cultural icon, and her YouTube channel is a treasure trove of music, memories, and Mimi moments. Ranked among the top 1% of all YouTube channels globally (#1,803), Mariah's channel is a testament to her enduring star power and her ability to connect with audiences worldwide.

Performance At A Glance

Mariah's YouTube empire is thriving! While her 7-day growth held steady, she's still growing at a healthy pace of 0.79% each month, and a fantastic 4.86% over the last 90 days! Globally, she's crushing it, ranking in the top 1% of all channels. Her fans are super engaged with her content, boasting an average engagement rate of 2.72% – that's impressive! CreatorDB gives her a near-perfect score of 99/100, signaling that her channel is incredibly well-managed and optimized for success.

What They Create

On her YouTube channel, Mariah serves up a delicious mix of music videos, lyric videos, live performances, and behind-the-scenes glimpses into her fabulous life. She primarily uses video and Shorts formats to keep her audience entertained. Her recent Christmas-themed Shorts have been absolute hits! Take, for example, her "It’s Christmastime in Vegas! 🎄 #AllIWantforChristmasIsYou #shorts," which racked up over 336,000 views and a ton of love. She makes her content stand out by blending timeless classics with current trends, all while staying true to her iconic persona.

Why They're Great & Where They Can Grow

Mariah excels at leveraging her iconic status, creating content that celebrates her musical legacy, and tapping into seasonal trends (we see you, Christmas!). An exciting opportunity would be to explore more interactive content, like Q&As or behind-the-scenes vlogs, offering fans a more intimate connection. She could also experiment with collaborations with other artists or influencers outside the music space to broaden her reach.

Bottom Line

For brands, partnering with Mariah Carey offers unparalleled access to a loyal and highly engaged audience. For Mariah herself, leaning into more interactive content could take her YouTube game to the next level, further solidifying her status as a digital icon.