Atlético de Madrid

Overview

Atlético de Madrid, Los Colchoneros, are more than just a football club; they're a global brand with a passionate following. Commanding attention on platforms like YouTube, Instagram, and especially TikTok, they bring the energy and excitement of La Liga to millions. With over 56 million followers, they’re a major player in the digital sports arena, showcasing everything from match highlights to behind-the-scenes glimpses of the team. While they rank within the top 1% globally at #10,237, their potential for even greater digital dominance is clear.

Performance At A Glance

Atlético de Madrid's digital presence is definitely on the upswing! They're growing at a solid pace, adding about 1.44% to their massive following each month. That's impressive for a brand of their size! Their global ranking is strong, and they're also a top contender in Spain and within the Spanish-speaking content world. Their fans are super engaged with their content, too, with an average engagement rate of 2.73% - that's a great sign of a loyal and active fanbase. CreatorDB gives them a score of 72/100, which means they're doing a lot right, but there's always room to level up!

What They Create

Atlético de Madrid delivers a steady stream of content that keeps fans hooked. They primarily focus on match highlights, bringing the best moments of each game directly to your feed. You'll find everything from full videos on YouTube to quick, shareable shorts on TikTok. Speaking of recent content, their "Atlético de Madrid 1-0 Alavés | ⚽ Sørloth | HIGHLIGHTS, LaLiga - MD20" video saw a fantastic 10.53% engagement rate. Also, don't miss their "Luis Suárez's goal 🆚 Alavés (📆 21/22)" short, showing classic moments that resonate with fans. What makes their content stand out is the raw energy of the game, combined with behind-the-scenes access that makes you feel like part of the team.

Why They're Great & Where They Can Grow

Atlético de Madrid excels at leveraging its brand recognition and access to star players. They're masters of short-form video, perfectly suited for platforms like TikTok and YouTube Shorts. Their consistent output and focus on highlights keep fans constantly engaged. An exciting opportunity for them would be to experiment more with influencer collaborations, partnering with popular football personalities or lifestyle creators to reach new audiences. They could also create deeper, more narrative-driven content, like player documentaries, to further connect with their fanbase on an emotional level.

Bottom Line

For brands looking to score big, Atlético de Madrid offers a massive, engaged audience with a passion for football. For the club itself, leaning further into behind-the-scenes content and collaborations could unlock even greater growth and engagement.