News 24

Overview

News 24 is a major player in the Indian news scene, delivering Hindi-language updates and insights to a massive audience. With over 31 million followers on YouTube, they're a go-to source for many seeking the latest on current events, politics, and culture. Their reach extends across India and beyond, holding a respectable rank of #630 within the country and #229 among Hindi-language channels globally. They're a well-established voice, bringing news and perspectives to a wide demographic.

Performance At A Glance

News 24 boasts a substantial following, and while their growth rate is steady, there's definitely room to ramp things up! They're growing at about 0.52% monthly, which translates to a significant number of new viewers given their already huge base. Their global ranking is solid, placing them in the top percentile of content creators. However, their average engagement rate is quite low at 0.00%, suggesting that while they have a large audience, they could focus on fostering more interaction. Their CreatorDB score is 45/100, indicating potential for improvement by optimizing content strategy.

What They Create

News 24 primarily creates videos covering a range of topics from hard-hitting political analysis to human interest stories. A recent video about Rahul Gandhi's reaction to deaths caused by contaminated water in Indore, titled "Indore में गंदे पानी से मौतों पर फूट पड़ा Rahul Gandhi का गुस्सा! परिजनों का बाँटा दर्द और... | MP," highlights their focus on current events and impactful narratives. Another video, "MP Singrauli News: उम्र 11 साल, पैरों से दिव्यांग, सिर पर ढो रही लकड़ियां, social media पर छेड़ी बहस," showcases their ability to bring social issues to light, sparking conversations. They also delve into political happenings with videos like the one about Maharashtra politics and Asaduddin Owaisi. Their content stands out due to its focus on local and national events, offering diverse perspectives and analyses.

Why They're Great & Where They Can Grow

News 24 excels at reaching a massive audience with timely news coverage and diverse perspectives. They're also great at covering local stories that resonate with viewers. One exciting opportunity could be to experiment with shorter, more engaging video formats, like YouTube Shorts or Instagram Reels, to boost engagement. They could also benefit from directly asking questions and prompting responses from their audience to build a stronger community.

Bottom Line

For brands, News 24 offers unparalleled reach within the Hindi-speaking Indian demographic. For News 24, focusing on increasing audience interaction through polls, Q&As, and more engaging video formats could significantly boost their engagement rate and overall CreatorDB score.