FOLK SONGS

Overview

FOLK SONGS is a YouTube channel dedicated to sharing the rich tapestry of Telugu folk music and devotional content. With a dedicated following of over 2.45 million subscribers, they bring traditional sounds to a modern audience. While ranked within the top 99% of all YouTube channels globally (at #24,034), FOLK SONGS has carved out a significant niche, particularly among Telugu speakers. Their content provides a comforting and familiar connection to cultural heritage for many viewers.

Performance At A Glance

FOLK SONGS boasts a substantial audience, although recent growth has been relatively flat. While the 90-day growth shows a modest increase of 1.24%, the 7 and 30-day growth is at 0.00%. Their global ranking puts them in the top 99% of all YouTube channels, a testament to their reach. Their fans are pretty engaged, with an average engagement rate of 1.19%. CreatorDB gives them a score of 77/100, indicating solid overall performance, but also highlighting room for optimization.

What They Create

FOLK SONGS focuses on Telugu folk music and devotional songs. They primarily produce regular YouTube videos, with a library of 540 videos. While they do have 2 YouTube Shorts, their bread and butter is long-form content. Recent uploads include devotional songs tied to specific days of the week, like "బుధవారం రోజు ఈ పాట వింటే చాలు సిరిసంపదలు డబ్బు బంగారం లభిస్తాయి - VINAYAGAR MANASASMARAM - BHAKTHI" (Wednesday Special - Vinayagar Song) which promises wealth and prosperity. Their content stands out because it provides listeners with traditional and comforting music, often linked to religious observances.

Why They're Great & Where They Can Grow

FOLK SONGS excels at providing a consistent stream of culturally relevant content to a large audience. They're also great at timing their uploads with specific days of the week and religious observances, catering to their audience's routines. They could explore expanding their content formats, perhaps creating more YouTube Shorts to reach a wider audience. Collaborating with other Telugu-language channels could also introduce them to new viewers.

Bottom Line

For brands targeting the Telugu-speaking community, FOLK SONGS offers access to a highly engaged audience. For FOLK SONGS themselves, focusing on diversifying content formats and exploring collaborations could help unlock new growth opportunities and further solidify their position as a leading voice in Telugu folk music.