Cracks

Overview

Cracks is a dynamic content creator dominating the online sports scene, especially when it comes to football! This Mexican-based, English-speaking personality has built a loyal following of over 8.3 million fans across YouTube, Instagram, and TikTok, with YouTube being their primary playground. While ranked among the top 99% of creators globally at #197,901, Cracks is a real force within Mexico, holding the #226 spot. They deliver a fast-paced mix of sports news, highlights, and commentary, keeping fans hooked.

Performance At A Glance

Cracks is on a steady climb! They're growing at a rate of about 0.10% per month, showing consistent upward momentum. Their fanbase is super engaged with their content, boasting an average engagement rate of 5.05%. This means fans aren't just watching; they're liking, commenting, and sharing! Their CreatorDB score is 60/100, indicating a solid foundation with room to level up. They also rank among the top 99% of english-speaking creators!

What They Create

Cracks delivers a high-energy blend of sports commentary, news, and highlight reels, primarily focused on football, but also touching on topics like League of Legends and general news. They're super active on YouTube, with over 600 videos and 140+ Shorts. They also experiment with Instagram Reels and TikTok. Take, for example, their recent video, "Barça's winning streak continues! They're through to the quarterfinals! | Real Madrid players are...", which racked up over 335,000 views and 11,000 likes! Their content stands out because it's timely, opinionated, and always gets fans talking.

Why They're Great & Where They Can Grow

Cracks shines in their ability to deliver timely sports news and highlights, their knack for sparking conversations around controversial topics, and their consistency in posting across multiple platforms. A great opportunity would be to explore more collaborations with other sports creators or even athletes to expand their reach. Another path would be to create more content in Spanish to capitalize on their Mexican roots and connect with a broader audience.

Bottom Line

For brands looking to tap into a highly engaged sports audience, Cracks is a fantastic partner. For Cracks, leveling up could mean diving deeper into specific sports niches or experimenting with longer-form content to build even stronger connections with their fans.