ABP ANANDA

Overview

ABP ANANDA is a major news source in India, delivering Bengali-language news and current affairs to a massive audience primarily on YouTube. With a verified presence and a staggering 13.6 million subscribers, they've carved out a significant space for themselves. While their global ranking sits at #91,288, their influence within the Bengali-speaking community is undeniable, holding the #164 spot among Bengali-language channels. They are a go-to source for many seeking up-to-the-minute information and in-depth analysis of events shaping India and the world.

Performance At A Glance

ABP ANANDA boasts a huge following, and they're still growing! Over the past month, they've increased their subscriber base by 0.79%, and by 2.42% in the last 90 days. While their average engagement rate is relatively low at 0.00%, it's important to remember the sheer scale of their audience. Their CreatorDB score is 60/100, which indicates there's room to optimize their content strategy for even greater impact. While ranked #7,971 in India, their potential to climb even higher is definitely there with some focused efforts.

What They Create

ABP ANANDA primarily produces video content focused on News & Politics and general Media/News. They cover a wide range of topics, from national political developments to local events. One recent video, "Narendra Modi: 'মোদিকে গঙ্গায় ছুড়ে ফেলে দেব', প্রধানমন্ত্রীকে বেলাগাম আক্রমণ TMC সাংসদ প্রসূনের" which translates to "Narendra Modi: 'Throw Modi into the Ganges', TMC MP Prasoon's Unrestrained Attack on the Prime Minister," garnered 430 views and shows their focus on headline news and political commentary. Another video covering local news, “Khejuri News: শ্বশুরবাড়িতে আটকে রাখার অভিযোগ, ফেসবুক লাইভে উদ্ধার চান খেজুরির গ্রাম পঞ্চায়েত প্রধান” or "Khejuri News: Allegations of being held hostage at in-laws' house, Khejuri Gram Panchayat head seeks rescue on Facebook Live," highlights their commitment to covering issues at the grassroots level.

Why They're Great & Where They Can Grow

ABP ANANDA excels at providing timely news coverage and reaching a massive Bengali-speaking audience. Their established brand recognition and verified status lend credibility to their reporting. Opportunities for growth lie in boosting engagement. Exploring interactive formats like live Q&As or polls related to news stories could be a game-changer. Additionally, optimizing video titles and descriptions with targeted keywords in Bengali could improve search visibility and draw in a wider audience.

Bottom Line

For brands targeting the Bengali-speaking demographic, ABP ANANDA offers unparalleled reach and credibility. For ABP ANANDA themselves, focusing on boosting audience interaction and optimizing content for search could unlock even greater potential and strengthen their position as a leading news provider.