YZ Games

Overview

YZ Games is a YouTube creator diving into the exciting world of mobile gaming! With a whopping 1.87 million subscribers, they've carved out a popular niche showcasing gameplay from indie gems to popular titles on both iOS and Android. They're currently ranked in the top 99% of YouTubers globally, landing around #34,000, which is a testament to their established presence and consistent output. YZ Games brings a playful and accessible vibe to the mobile gaming scene.

Performance At A Glance

While YZ Games boasts a massive following, their growth has been relatively flat recently, with a slight dip of -0.53% over the last 90 days. Their global and regional rankings remain strong, though, demonstrating a solid foundation. Their average engagement rate sits at 0.83%, suggesting that while views could be higher (averaging 2,158), their fans are still actively interacting with their content. CreatorDB gives them a score of 75/100, indicating a strong overall performance with room for improvement in areas like content optimization and audience engagement.

What They Create

YZ Games mainly focuses on "Let's Play" style videos of mobile games, spanning across various genres. They also use YouTube Shorts to share quick and engaging snippets. Recent content includes videos like "Ultimate Car Crash - Luxury Police Car Crash Survival 3D Run", showcasing the chaotic fun of mobile simulations, and a variety of Shorts like "Frog Prince Man Run" which features short, viral-style gameplay. What sets their content apart is the sheer variety of games they cover, catering to a broad audience interested in mobile gaming. The use of compilations, such as showcasing "All Levels" of certain games, helps draw in viewers looking for a complete experience.

Why They're Great & Where They Can Grow

YZ Games excels at identifying trending mobile games and creating engaging gameplay videos. Their use of Shorts helps boost visibility and introduce their content to new viewers. The breadth of games covered appeals to a diverse audience.

One exciting opportunity would be to focus on building a stronger community through interactive elements, like polls or Q&A sessions related to mobile games. Another avenue could be to collaborate with other gaming creators to reach new audiences.

Bottom Line

YZ Games has built a significant presence in the mobile gaming space. For brands looking to reach mobile gamers, YZ Games offers a valuable partnership opportunity. For YZ Games themselves, focusing on improving audience engagement through community features and collaborations could unlock even greater growth.