Sweet Home

Overview

Sweet Home is bringing a slice of Spanish life to nearly 2 million Russian-speaking viewers across the globe! This verified content creator shares a peek into their world through vlogs, DIY projects, and glimpses of life in Spain. While based in Spain, their content resonates strongly with a Russian-speaking audience, earning them a spot among the top 98% of creators worldwide, currently ranked at #305,119. Their unique blend of lifestyle, home decor, and family moments makes for engaging content that keeps viewers coming back for more.

Performance At A Glance

Sweet Home boasts a massive following of over 1.8 million fans! However, their growth has been a bit slow recently, showing a slight dip over the last few weeks. They're doing well in their specific niche, ranking in the top 98% of creators both globally and within Spain, and among the top 97% of Russian-language creators. Their average engagement rate is a solid 4.81%, meaning their fans are super engaged with what they're posting. CreatorDB gives them a score of 60/100, suggesting there's room to optimize their content strategy further.

What They Create

Sweet Home is all about sharing their life! They create a variety of content, from longer YouTube videos to shorter Instagram Reels and posts. Think home tours, DIY decor projects, and fun family moments. Recently, their "ТУР ПО НАШЕМУ ДОМУ В ИСПАНИИ СПУСТЯ 4 ГОДА! HOUSE TOUR! 2025" video, giving viewers an updated look at their Spanish home, racked up almost 300,000 views! Their videos often have a cozy, inviting feel, making viewers feel like they're part of the family. They're also experimenting with fun formats like "НЕИГРЫ" (Non-Games), where the family recreates viral trends, adding a playful touch.

Why They're Great & Where They Can Grow

Sweet Home excels at creating relatable, feel-good content. They're fantastic at:

• Building a community: Their high engagement rate shows they connect with their audience.
• Showcasing their lifestyle: The glimpse into their life in Spain is a unique draw.
• Diversifying Content: They are experimenting with different content types and are not afraid to try new things.

To level up, Sweet Home could explore:

• Collaborations: Partnering with other Russian-speaking creators in Spain could introduce them to new audiences.
• Short-form content strategy: Focusing on trending sounds and challenges on Reels could boost discoverability.

Bottom Line

Sweet Home is a fantastic creator with a loyal following. Brands looking to connect with a Russian-speaking audience interested in lifestyle, home decor, and family content should definitely consider partnering with them. Sweet Home could boost growth by experimenting more with short-form content and focusing on SEO optimization for trending topics.