icebox

Overview

Icebox is the place where luxury meets lifestyle, and their content is all about showcasing that high-end world! With a massive following of over 16 million fans on TikTok, where they truly shine, Icebox offers a glimpse into a world of designer goods, flashy jewelry, and entertainment, often with a hip-hop flavor. While their global ranking sits at #59,837, their influence is undeniable, bringing a taste of the finer things to a wide audience.

Performance At A Glance

While Icebox boasts a huge audience, their growth has plateaued recently, showing nearly 0% growth over the last month. They rank within the top 100% of creators globally, in the USA, and amongst English-speaking creators. Their average engagement rate sits at 3.45%, which is solid, meaning their fans are super engaged with what they're putting out there. Their CreatorDB score is 64 out of 100 – indicating that while they have a strong foundation, there's still room to boost their overall online presence and impact.

What They Create

Icebox serves up a mix of content across YouTube, Instagram, and TikTok. They're masters of short-form video, using YouTube Shorts and especially TikTok to showcase their products and lifestyle. They're known for videos featuring celebrities and artists visiting their store. A recent video, "Belly Gang Kushington Orders Birds At Icebox Before Young Thug Show! 💎" performed well, with a great engagement rate, showing the appeal of their celebrity-focused content. Other content includes Valentine's Day themed posts and engaging questions like "Who’s your favorite artist? 🎵👀🔥". Their content stands out because it blends aspirational luxury with trending topics and personalities.

Why They're Great & Where They Can Grow

Icebox excels at leveraging celebrity appearances and creating visually appealing content that showcases their products. Their strong point is definitely their brand association and the lifestyle they portray. An exciting opportunity for Icebox could be to collaborate with smaller, up-and-coming influencers to reach new audiences and diversify their content. They could also create more behind-the-scenes content that gives fans a deeper look into the brand and the craftsmanship behind their jewelry.

Bottom Line

For brands looking to connect with a luxury-minded audience, Icebox offers access to a massive audience, especially on TikTok. For Icebox, focusing on consistent content production and experimenting with new formats and collaborations could help reignite growth and solidify their position as a leading voice in the luxury and lifestyle space.