Notícias Hoje

Overview

Notícias Hoje, which translates to "News Today," is a Brazilian content creator focusing on news and celebrity updates, primarily on YouTube. With over 1.1 million followers, they've carved out a niche delivering stories, often with a touch of dramatic flair, to their audience. While they're currently ranked in the top 84% of all creators globally, their unique perspective on universal news topics gives them the potential to reach an even wider audience. They're like your friend who always knows the latest celebrity gossip, but with a Brazilian twist!

Performance At A Glance

Notícias Hoje has a strong follower base, but their growth has been slightly negative recently, showing a -0.85% decrease over the last 30 and 90 days. While they rank well within Brazil (top 93%), and even better globally (top 84%), there's room to climb even higher! Their fans are fairly engaged, with an average engagement rate of 3.86%, which is a solid starting point. Their CreatorDB score is 48/100, indicating there are opportunities to optimize their content strategy and boost their overall performance.

What They Create

Notícias Hoje is all about delivering news and celebrity stories, primarily through YouTube videos and shorts. They also have a presence on Instagram with posts and Reels, but YouTube is definitely their main stage. Recent videos have titles like "Mussum's reaction at Zacarias's wake surprised everyone and moved Brazil in a sad farewell" which grabbed over 52,000 views, and "Luciana, Roberto Carlos's daughter, reappears after years, and her life away from Brazil is surpr..." which also garnered a similar amount of views. What makes their content stand out is the focus on Brazilian celebrities and their dramatic life stories, often framed with a touch of mystery and intrigue.

Why They're Great & Where They Can Grow

Notícias Hoje excels at tapping into the public's fascination with celebrity drama and delivering it in an engaging way. Their strong follower count proves they know how to attract an audience. Plus, their recent high-performing videos show they understand what resonates with viewers.

To grow, they could explore collaborating with other Brazilian creators or expanding their content to include more trending news beyond just celebrity gossip. They could also experiment with translating some of their content into English to reach a wider international audience interested in Brazilian culture.

Bottom Line

For brands looking to connect with a large Brazilian audience interested in entertainment news, Notícias Hoje could be a valuable partner. For Notícias Hoje, focusing on consistent content creation, experimenting with new formats, and exploring cross-promotion opportunities could help reignite their growth and boost their CreatorDB score.