CNBC

Overview

CNBC is a powerhouse in the world of business and finance news, bringing market insights and economic analysis to over 7.1 million followers on YouTube. Verified and trusted, they're a go-to source for understanding the complexities of the global economy. While their global ranking sits at #44,265, their authority in the financial news space is undeniable. CNBC distills complex topics into digestible content, making them a valuable resource for both seasoned investors and those just starting to learn about the world of finance. Their expertise spans everything from the latest market trends to in-depth explorations of industries like real estate and technology.

Performance At A Glance

CNBC's channel is steadily growing, adding viewers at a rate of about 0.30% each month. While this might seem modest, remember they are already reaching millions! Their global and regional rankings place them in the top tier, proving their massive reach. Their audience is pretty engaged, with an average engagement rate of 1.37% across their content. This means viewers are actively liking, commenting, and sharing their videos. CNBC's CreatorDB score is 58/100, indicating there's room to optimize their content strategy for even greater impact.

What They Create

CNBC primarily focuses on creating informative videos and YouTube Shorts covering a wide range of topics, from the future of technology and the environment to politics and current events. They also have a smaller presence on Instagram with a couple of posts and a few reels. A recent video, "How America Became Obsessed With Aldi," explores the discount grocery chain's rise to popularity, offering insights into consumer behavior and market trends. Another successful upload, "Why More Students Are Forgoing Four-Year College," delves into the evolving landscape of higher education, examining the reasons behind the shift and its economic implications. CNBC's content stands out because it's well-researched, professionally produced, and presented in a way that's accessible to a broad audience.

Why They're Great & Where They Can Grow

CNBC excels at delivering timely, relevant, and well-researched financial news and analysis. They are also very good at taking complex topics and making them easier to understand. Their video production quality is top-notch, adding to their credibility. To level up, CNBC could explore more interactive formats like live Q&As or AMAs with their experts to foster a stronger sense of community. They could also use their Instagram presence more to tease upcoming content on YouTube.

Bottom Line

For brands looking to reach a financially savvy and engaged audience, CNBC is a solid partner. For CNBC, focusing on community engagement and expanding their presence on platforms like Instagram could further amplify their reach and impact.