Overview

Luiz Inácio Lula da Silva, or simply Lula, is a major voice in Brazil, and his social media presence reflects that. He's not just a public figure; he's a force in news, politics, and even sports and activism! Primarily on Instagram, where he boasts a massive following of over 15.9 million, Lula connects with people daily. While he's already in the top 100% of creators globally, ranked at #133,896, his influence is undeniable, especially within Brazil and the Portuguese-speaking world.

Performance At A Glance

Lula's audience is HUGE, and they're growing steadily! He's seeing a healthy growth rate each month, currently at 0.68%, adding thousands of new followers. Globally, he's doing great, but in Brazil and the Portuguese-speaking community, he's a real standout. His fans are super engaged with his content, too, with an average engagement rate of 8.51%. That's pretty impressive! And with a CreatorDB score of 99 out of 100, it's clear he's doing almost everything right! This score shows how well his content resonates with his audience.

What They Create

Lula's content is a mix of everything: informative news updates, political commentary, and even glimpses into his lifestyle. He's active on YouTube with both regular videos and Shorts, but Instagram is really where he shines, through posts and Reels. One recent Short, "O filho da diarista virou diplomata" (The cleaning lady's son became a diplomat), hit over 135,000 views and generated tons of engagement, showing how stories of social mobility resonate with his audience. Another, "Acordo Mercosul-União Europeia: vitória do multilateralismo" (Mercosur-European Union agreement: victory for multilateralism), dives into important political topics, sparking conversation and debate. His content is all about connecting with people on important issues.

Why They're Great & Where They Can Grow

Lula excels at using short, engaging video formats to reach a broad audience. He's also incredibly effective at sparking conversations around important political and social issues. The fact that he's managed to build such a strong brand around news and politics is also impressive. An exciting opportunity for Lula would be to collaborate with younger Brazilian creators to reach new demographics. He could also explore longer-form content on YouTube to provide more in-depth analysis of key issues.

Bottom Line

For brands, partnering with Lula offers incredible reach and engagement within Brazil. For Lula, continuing to experiment with different content formats and collaborations could further solidify his influence and broaden his audience.