Big Think

Overview

Big Think is your go-to source for diving deep into the big questions. They're all about exploring fascinating ideas from science, philosophy, and culture, and making them accessible to everyone. With a massive following of nearly 9 million on YouTube, they’ve built a community eager to learn and expand their understanding of the world. While their global ranking sits around #95,328, their influence is undeniable, sparking conversations on everything from the mysteries of consciousness to the future of technology. Big Think transforms complex topics into engaging content that keeps you thinking long after the video ends.

Performance At A Glance

Big Think boasts a seriously impressive audience of almost 9 million followers, and they're steadily growing! Over the last month, they've seen growth of around 0.86%, which is solid for such a large channel. Their global ranking puts them in the top 100% of creators, while their country ranking places them in the top 99% in the USA. What's really cool is that their fans are super engaged with their content, averaging an engagement rate of 1.86%. To top it off, their CreatorDB score is a strong 82/100, showing they're doing a lot right in terms of content quality and audience connection.

What They Create

Big Think serves up a diverse menu of content, primarily focusing on educational videos and thought-provoking shorts on YouTube. They tackle topics like space exploration, the future of AI, the human mind, and cultural trends. They also dabble on Instagram with posts and reels. One of their recent videos, "The hard problem of consciousness, in 53 minutes | Annaka Harris: Full Interview", pulls viewers into a deep dive on a complex philosophical question. On the shorter side, their clip "Is ChatGPT a good debate partner? | Alex O'Connor @cosmicskeptic #Philosophy" shows how they can spark debate and grab your attention in bite-sized chunks. What sets Big Think apart is their ability to bring in experts and present complex ideas in a clear and engaging way, making learning fun and accessible.

Why They're Great & Where They Can Grow

Big Think excels at:

• Curating engaging content: Their topics are consistently relevant and thought-provoking.
• Featuring experts: They bring credible voices to the table, adding authority to their discussions.
• Accessibility: They make complex ideas understandable for a broad audience.

An exciting opportunity for them would be to experiment more with interactive content formats, like Q&As or live discussions, to further boost engagement. They could also explore more collaborations with other educational creators to reach new audiences.

Bottom Line

For brands looking to connect with an intelligent and engaged audience, Big Think is a fantastic partner. For Big Think, leaning into more interactive formats and strategic collaborations could further amplify their reach and impact.