Осторожно: Собчак

Overview

Осторожно: Собчак, better known as Ksenia Sobchak, is a prominent Russian media personality wielding significant influence, particularly on YouTube. With a dedicated following of over 4 million subscribers, she's carved out a niche delivering content that explores the intersection of news, politics, and celebrity culture. While ranked #12,004 globally on YouTube, her influence is significantly stronger within Russia (#200) and among Russian-language creators (#323), solidifying her position as a key voice in the region.

Performance At A Glance

Ksenia Sobchak boasts a substantial and steadily growing audience. While her 7-day growth has been flat, she's seen a healthy 0.5% increase in the last 30 days and a more impressive 2.51% jump over the past 90 days, indicating a consistent upward trend. Her fans are fairly engaged with her content, resulting in an average engagement rate of 0.89%. CreatorDB gives her a score of 92/100, which means her overall channel performance is excellent, especially in terms of consistency and content quality!

What They Create

Ksenia Sobchak produces a mix of longer-form YouTube videos and shorter, more digestible Shorts. Her content primarily falls into the "People & Blogs" and "News & Politics" categories. She dives into a variety of topics, including vlogs, celebrity interviews, cultural analysis, political commentary, and coverage of current events. Recent content includes a viral short featuring Roman Tovstik responding to his ex-wife's divorce terms, which garnered over 287,000 views. She also posts interviews like one with Yana Egoryan, covering topics from shopping habits to her marriage. What makes Sobchak's content compelling is her willingness to tackle controversial subjects and her access to high-profile figures.

Why They're Great & Where They Can Grow

Ksenia Sobchak excels at securing compelling interviews, generating buzz around timely topics, and creating content that sparks conversation. Her established reputation and network provide her with unique opportunities. One potential growth area could be experimenting with more interactive formats, like live Q&A sessions, to boost engagement. Another avenue could be expanding into other social media platforms to reach a wider audience.

Bottom Line

For brands looking to connect with a discerning and engaged Russian-speaking audience, Ksenia Sobchak is a powerful partner. For Ksenia, diversifying content formats and expanding platform presence could further amplify her reach and influence.