INQUIRER.net

Overview

INQUIRER.net is a major news and media outlet from the Philippines, bringing the latest headlines to a global audience. Their primary focus is YouTube, where they keep over 3 million subscribers informed and engaged. While they have a solid presence, ranking in the top 97% of all YouTube channels worldwide, their real power lies in delivering timely news and insightful commentary on current events, culture, and politics.

Performance At A Glance

INQUIRER.net has a substantial following, and they're steadily growing their audience. They're expanding at a rate of 0.12% each month, so their numbers are steadily on the rise. Globally, they rank within the top 97% of all YouTube channels, and they're a strong player in the Philippines, ranking in the top 95% within the country. Their average engagement rate sits around 1.97%, meaning their fans are super engaged with the content they put out. Their CreatorDB score is 43/100, indicating there's room to optimize their content strategy for even better performance.

What They Create

INQUIRER.net focuses on delivering news and information through video content on YouTube and short-form videos on TikTok and Instagram. They cover a broad range of topics, from breaking news and political analysis to cultural trends and archival footage. For example, a recent video covering protests in Paris supporting Iran garnered attention, demonstrating their reach into international news. Another explored the nuances of a typhoon's impact within the Philippines, showing their commitment to local reporting. Their content stands out because of its journalistic approach and the variety of perspectives they bring to the table.

Why They're Great & Where They Can Grow

INQUIRER.net excels at providing timely news coverage, offering insightful commentary on important issues, and maintaining a consistent presence. To level up, they could explore more interactive formats like Q&As or live streams to boost engagement. Also, diving deeper into trending topics on platforms like TikTok with creative short-form content could attract a younger audience.

Bottom Line

For brands looking to reach a large, informed Filipino audience and beyond, INQUIRER.net is a solid partner. For INQUIRER.net, focusing on optimizing content for different platforms and engaging directly with viewers could unlock even greater potential.