Overview

Bethesda Softworks, the name behind gaming behemoths like The Elder Scrolls and Fallout, is a force to be reckoned with in the digital world. Their YouTube channel is their main hub, boasting over 3.8 million subscribers, where they bring fans closer to their favorite games. While they're a well-established name, they're still climbing the ranks, currently sitting in the top 98% of creators globally. They offer a blend of game trailers, behind-the-scenes content, and community updates, making them a go-to source for all things Bethesda.

Performance At A Glance

Bethesda's audience is substantial and still on the rise! They're growing at a rate of 1.45% each month, which is solid for a company of their size. Their global and regional rankings place them in the top 98% worldwide. What's even more impressive is how engaged their fans are! With an average engagement rate of 3.52%, their audience is clearly invested in what they're putting out. CreatorDB gives them a score of 86/100, signaling strong overall performance and a well-managed online presence. This means they're doing a lot right!

What They Create

Bethesda serves up a mix of content across YouTube, Instagram, and TikTok, but their YouTube channel is where they really shine. You'll find everything from full-length videos and Shorts featuring game announcements, gameplay trailers, and community spotlights. For example, their recent "Launch Trailer - Skyrim Anniversary Edition - Nintendo Switch 2" racked up over 100,000 views, showcasing the enduring appeal of their flagship title. They also experiment with shorter, more snackable content, like their "Fallout Shelter - Announcement | Prime Video" Short. Their content stands out by providing a direct line to the developers and the worlds they create, offering exclusive peeks and fostering a strong community connection.

Why They're Great & Where They Can Grow

Bethesda excels at leveraging its iconic franchises to drive engagement. They're masters of building hype around new releases and keeping their existing games relevant through updates and community events. Their diverse content formats cater to different audience preferences, from long-form videos to quick, shareable Shorts.

To level up, Bethesda could explore more interactive content, like Q&A sessions with developers or behind-the-scenes looks at the creative process. Expanding their presence on platforms like TikTok with user-generated content challenges could also tap into a wider audience and boost engagement.

Bottom Line

For brands seeking a partnership with a gaming giant, Bethesda offers access to a loyal and engaged fanbase. For Bethesda themselves, leaning into community-driven content and exploring emerging platforms could unlock even greater growth and solidify their position as a leading voice in the gaming world.